We help organisations make what matters by connecting with Queenslanders in ways that are clear, human and built to move people to act.
From Brisbane to regional communities, we bring together strategy, creative, communications and web design to turn complex ideas into campaigns and content that people understand, trust and respond to.
What matters in Queensland
Queensland isn’t one audience. It’s many.
A fast-growing Brisbane. Diverse regional communities. Industries and identities that vary widely across the state.
What connects them is a preference for communication that is grounded, practical and real.
We create work that reflects that; clear enough to cut through, and human enough to connect.
Tom Lock, Head of Queensland
ICON’s Queensland offer is led by Tom Lock, a senior communications and campaign specialist with deep experience across integrated campaigns, PR and behaviour change.
Tom has worked across government, corporate and community sectors, leading campaigns that connect strategy with real-world outcomes. His background across creative communications, media relations and integrated campaign delivery brings a strong understanding of how ideas travel - and what makes them land.
Based in Brisbane, Tom leads ICON’s growing Queensland presence, working closely with clients to deliver campaigns that are locally relevant and nationally consistent.
Our approach
We start with what matters.
Then we make it clear.
Then we build ideas that people can act on.
That might be a PR or creative campaign, a brand, a piece of content or a digital experience, but the goal is always the same: help important work be understood, trusted and acted on.
What we do
Bringing these together means ideas travel further; across channels, audiences and communities.
We deliver integrated work for Brisbane and Queensland clients across:
Media and presentation training in Brisbane
Work that connects
Our work spans government, health, social impact and corporate sectors, always focused on what lands with real people.
We create campaigns and communications that:
Turn complex ideas into clear, human stories
Build awareness and shift behaviour
Engage diverse and regional audiences
Work across paid, owned and earned channels.
Queensland Government panel
ICON is proud to be appointed to the Queensland Government Creative Advertising Panel (GGS00120-25).
This recognises our capability to deliver integrated campaigns across strategy, creative development and production – supporting behaviour change and public awareness across Queensland.
Local presence, national capability
Our Brisbane team is backed by ICON’s national network across Melbourne, Sydney and beyond.
That means:
Local understanding and relationships
Access to specialist capability across disciplines
The ability to scale for campaigns of any size.
Why ICON?
Clients choose ICON because:
We make complex things easy to understand
We connect strategy, creative and communications
We focus on what actually lands with people
We’re collaborative, responsive and easy to work with.
Contact our
Queensland team
ICON Agency - Brisbane (Meanjin)
25 King Street, Bowen Hills QLD 4006
Phone: 07 3155 6528
Email: brisbane@iconagency.com.au
