Australian Space Agency website
THE HEART OF SPACE IN AUSTRALIA
THE CHALLENGE
The Australian Space Agency needed to elevate its web presence to reflect its growing influence and ambitions in the global space economy. Initially, its content was nested within a broader government department’s website, which limited its ability to provide a rich, immersive user experience.
The Agency needed a standalone website that could effectively represent their identity, engage national and international audiences, and inspire the nation’s future workforce. The new site needed to facilitate clear navigation, embody strong branding, and host engaging content to adequately reflect the Agency’s expanding role and capabilities in the space sector.
WHAT WE MADE
ICON embarked on a comprehensive design and development project, starting with discovery workshops, content audits, and user data analysis to understand the unique needs of the Agency and its diverse audience segments. The outcome was a standalone website characterised by a clear navigation structure, vibrant branding, and dynamic content that encapsulates the excitement of space exploration.
Through meticulous planning and design, including wireframe layouts and high-fidelity Figma designs, ICON crafted an engaging front-end experience supported by a robust GovCMS SaaS backend. The website was tailored to highlight the Agency’s key activities, including regulatory information, funding opportunities, educational programs, and its contributions to sustainable growth in the space sector.
WHY IT MATTERED
The creation of the Australian Space Agency’s standalone website was a strategic move to foster greater awareness and engagement with space activities, both domestically and internationally. This digital platform not only serves to drive excitement about space exploration but also showcases Australia’s commitment to responsible and sustainable growth in the space industry.
By delivering a user-centric website with strong branding and tailored content, the project significantly enhanced the Agency’s ability to communicate its mission, initiatives, and the benefits of space exploration to a broader audience.
The success of this project is evidenced by multiple industry awards, underscoring the impact of a well-executed digital presence in elevating the Agency’s profile and its pivotal role in the global space economy.
In January 2024, The Australian Space Agency website received a Web Excellence Award.
Visit the Australian Space Agency to explore the website.
WHO MADE IT
UX/UI designers
Frontend and GovCMS developers
Content strategists and information architecture experts
Dedicated client service team
A range of client stakeholders and end users of the service.
