digital marketing

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Connecting powerful
creative and smart
strategy to deliver
measurable results

From strategic planning using data-led insights, through to creative development, production, media implementation, amplification and analytics – Icon's digital marketing service is custom-built to help grow and nurture your customers.

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service model

With offices in Melbourne, Canberra and Sydney we’re ready to support your digital marketing needs, drive new enquiries and gain valuable customer insights through data aggregation and analysis.

Our services include best-in-class:

  • Market research and strategy development

  • Creative development, production and copywriting

  • Digital marketing platform set-up and management

  • Digital media planning and buying

  • Microsite and ecommerce website design and development

  • Sales funnel testing and enhancements

  • Search engine optimisation

  • Digital PR and reputation building

  • Data analysis, measurement and reporting

Digital marketing services

Our integrated planning, creative, execution and measurement model is purpose-built for today’s digital-first experience economy. Engage with us when you're ready to amplify your brand and grow your customer base.

Digital media planning and buying

Based on your brand maturity, audiences and business objectives, we create a custom paid channel plan that allows you to reach the right audience at the right time in their user journey.

Digital media planning and buying

  • Search Engine Marketing

  • Display Advertising

  • Video Advertising

  • Social Media Advertising

  • Remarketing Campaigns

Search Engine Optimisation

Our technical team can ensure your website is optimised for SEO, and our digital PR team can deliver keyword rich content and back links from leading industry media.

Search Engine Optimisation

  • Technical audits and site reviews

  • Keyword and competitor research

  • On-page optimisation

  • Content gap analysis

  • Link building strategy

Marketing automation

Automation helps nurture your customers via email, social media, web and text with a personalised experience. It reduces repetitive tasks and streamlines processes – freeing up time for strategy development, analysis and campaign fine-tuning.

Marketing automation

  • Platform review, recommendation and configuration

  • Campaign development

  • Customer segmentation

  • Email, EDM and text marketing

  • Lead scoring

  • Sales automation

Ready to discuss
your brief?

Our digital marketing team are ready to discuss your brief – from a simple Google Ads campaign to a creatively-led, fully integrated product launch.

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Beyond marketing

Looking for additional support? Our integrated, in-house model can scale to meet your unique requirements.

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