Connecting powerful
creative and smart
strategy to deliver
measurable results
From strategic planning using data-led insights, through to creative development, production, media implementation, amplification and analytics – Icon's digital marketing service is custom-built to help grow and nurture your customers.
End-to-end
service model
With offices in Melbourne, Canberra and Sydney we’re ready to support your digital marketing needs, drive new enquiries and gain valuable customer insights through data aggregation and analysis.
Our services include best-in-class:
Market research and strategy development
Creative development, production and copywriting
Digital marketing platform set-up and management
Digital media planning and buying
Microsite and ecommerce website design and development
Sales funnel testing and enhancements
Search engine optimisation
Digital PR and reputation building
Data analysis, measurement and reporting
Digital marketing services
Our integrated planning, creative, execution and measurement model is purpose-built for today’s digital-first experience economy. Engage with us when you're ready to amplify your brand and grow your customer base.
Digital media planning and buying
Based on your brand maturity, audiences and business objectives, we create a custom paid channel plan that allows you to reach the right audience at the right time in their user journey.
Digital media planning and buying
Search Engine Marketing
Display Advertising
Video Advertising
Social Media Advertising
Remarketing Campaigns
Search Engine Optimisation
Our technical team can ensure your website is optimised for SEO, and our digital PR team can deliver keyword rich content and back links from leading industry media.
Search Engine Optimisation
Technical audits and site reviews
Keyword and competitor research
On-page optimisation
Content gap analysis
Link building strategy
Marketing automation
Automation helps nurture your customers via email, social media, web and text with a personalised experience. It reduces repetitive tasks and streamlines processes – freeing up time for strategy development, analysis and campaign fine-tuning.
Marketing automation
Platform review, recommendation and configuration
Campaign development
Customer segmentation
Email, EDM and text marketing
Lead scoring
Sales automation
Ready to discuss
your brief?
Our digital marketing team are ready to discuss your brief – from a simple Google Ads campaign to a creatively-led, fully integrated product launch.
Beyond marketing
Looking for additional support? Our integrated, in-house model can scale to meet your unique requirements.
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