Unmissable ideas.
Undeniable impact.

that makes
you matter.

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From behaviour change campaigns inspired by deep local insight to digital transformation ideas focussed on the needs of future generations, our teams are putting brands, products and culture-defining messages in front of the right people and in the right places at the right time. Ideas that won’t be ignored and results that can’t be denied – that’s what matters to us.

What we do
and why we
do it

A creative agency of makers, shakers, interdisciplinary groundbreakers. Thinking, playing, testing, never resting – we make your story matter. Whether it’s strategic consultation to build a new brand or a creative idea that makes you part of culture, we make it…and we make it matter.

There’s a lot of noise on a lot of channels, and very little time to make your point. We put the right idea in the right place at the right time.

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Creative services

Engage with us to deliver a single service or a fully realised campaign.


Powerful ideas that let brands reimagine the old and ideate the new.


Brand design

Building and driving business growth through brands

Brand design

Strategic planning

Mining deep human insights and data to shape break-through creative campaigns.

Strategic planning

  • Behavioural science

  • Data insights

  • Research and analysis

  • Campaign strategy

  • Social and content strategy

  • Communications design

  • Digital strategy and planning

  • Media planning

Behaviour change

Applying human science and behavioural economics to drive new behaviour for the public good.

Behaviour change

Branded storytelling

Building brand love through authentic, engaging content.

Branded storytelling

  • Native content

  • Brand and corporate storytelling

  • Video and testimonial films

  • Whitepapers

  • User-generated content campaigns

  • Employee advocacy

  • Infographics

  • Video and audio production

Make what matters.
Let’s talk.

132C Gwynne Street
Cremorne VIC 3121 Australia
Suite 3-4, Level 6
2-12 Foveaux Street
Surry Hills NSW 2010 Australia
Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia
25 King Street
Bowen Hills
Brisbane QLD 4006 Australia
Suva Business Center
177-181 Victoria Parade
Suva, Fiji

ICON recognises the First Peoples of this nation and their ongoing connection to culture and country. We acknowledge First Nations Peoples as the Traditional Owners, Custodians and Lore Keepers of the world's oldest living culture and pay respects to their Elders past, present and emerging.

Australia's leading integrated agency offering best-in-class PR, digital and creative services in Melbourne, Sydney, Brisbane and Canberra.

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