One Defence with
100s of departments
needs a design system
Partnering with the Department of Defence on a project of this scale was an exciting challenge.
In this case study we give you a quick overview of the project's scope, and importance of a consistent, centralised and adaptable 'Design system'.
Design systems are the driving force behind some of the world’s most complex digital products and services. They offer designers and developers a set of repeatable components and standards used to unify designs and drive development efficiencies.
Icon was tasked with delivering a new design system for the Australian Department of Defence web estate – a collection of over 100 disparate websites built over many years and on numerous platforms.
With Defence migrating their web estate to the GovCMS SaaS platform this was a perfect time to deploy a design system, simplify the information architecture, improve the user experience, and build a centrally-managed component library for use across their vast web estate.
Key to the success of this transformational project would be developing a strategy that aligned with the government's best-practice principles for designing and delivering government services.
Our approach to reviewing the Defence web estate was user-centred and evidence-based. We implemented both quantitative (content audits, stakeholder and user surveys, analytics and statistics); and qualitative methods (desktop review, stakeholder consultation, heat-maps and user videos) as part of our review process.
The strategy would act as a blueprint for future design and development stages.
Key deliverables for the content strategy included:
Facilitated stakeholder consultation sessions and audience surveys
Developing user personas
Reviewing site data and analytics for insights and trends
Conducting an extensive content audit
Undertaking best practice peer review
Refining the information architecture and conducting treejack testing
Developing a content lifecycle and governance processes
Producing a final content strategy report and implementation roadmap.