Creative

Branding and design

We’re passionate about building brands that matter

KMG Hiking people

As a next generation digital communications and design agency, we create integrated brand campaigns and best-in-class designs that connect with today’s always-on customers.

We’re innovation leaders, with a 20-year history of end-to-end creative services.

From brand identity development to brand storytelling, our approach to branding and design unleashes the potential in existing brands and develops powerful new ones.

Brand strategy
and brand
transformation

Today’s disruptive, digital world asks more of brands.

We’re experts in brand strategy and brand transformation. We use data and context to identify your unique value proposition and brand attributes.

Once we’ve framed your organisation’s values and ‘essence’ in a clear and concise manner we’ll provide you with a go-to-market framework including a brand narrative and brand book.

We’ll then tell the world your story with strategic, cross-platform brand communications.

Collage of KMD work

Visual identity

Your brand’s visual identity is so much more than a logo.

It’s the face you show the world.

It should be rigorous and recognisable. Consistent and considered.

Our creative team will help you develop every aspect of your brand’s visual identity from ideating an overarching look and feel to asset design and development.

Jana brochure and templates

Human-centered brand design

We apply human-centered design thinking to unlock a brand’s purpose.

It’s an approach to branding that places the user, people, at the centre of all decisions.

This helps us create work that will meaningfully engage with internal and external audiences.

Lady

End-to-end creative services

We’re purpose-built to help organisations navigate change and transformations.

Our award-winning, multidisciplinary team delivers agile, responsive and targeted creative services to help unlock the purpose of your brand.

Our creative services include best in class:

  • Graphic design and production

  • Packaging and storyboarding

  • Photography

  • Film, TV and video

  • Animation and illustration

  • Content marketing

  • Creative social media

Our latest creative work

Creativity is at the heart of everything we do. Here's some of our most recent creative work.

Make what matters.
Let’s talk.

132C Gwynne Street
Cremorne VIC 3121 Australia
Suite 3-4, Level 6
2-12 Foveaux Street
Surry Hills NSW 2010 Australia
Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia
25 King Street
Bowen Hills
Brisbane QLD 4006 Australia
Suva Business Center
177-181 Victoria Parade
Suva, Fiji

ICON recognises the First Peoples of this nation and their ongoing connection to culture and country. We acknowledge First Nations Peoples as the Traditional Owners, Custodians and Lore Keepers of the world's oldest living culture and pay respects to their Elders past, present and emerging.

Australia's leading integrated agency offering best-in-class PR, digital and creative services in Melbourne, Sydney, Brisbane and Canberra.

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