Icon Creative

Branding and design

KMD brand design graphics

We’re passionate about building brands with purpose

As a next generation digital communications and design agency, we create integrated brand campaigns and best-in-class designs that connect with today’s always-on customers.

We’re innovation leaders, with a 20-year history of end-to-end creative services.

From brand identity development to brand storytelling, our approach to branding and design unleashes the potential in existing brands and develops powerful new ones.

Brand strategy and brand transformation

Today’s disruptive, digital world asks more of brands.

We’re experts in brand strategy, brand transformation. We use data and context to identify your unique value proposition and brand attributes.

Once we’ve framed your organisation’s values and ‘essence’ in a clear and concise manner we’ll provide you with a go-to-market framework including a brand narrative and brand book.

We’ll then tell the world your story with strategic, cross-platform brand communications.

KMD brand image teenagers having fun

Visual identity

Your brand’s visual identity is so much more than a logo.

It’s the face you show the world.

It should be rigorous and recognisable. Consistent and considered.

Our creative team will help you develop every aspect of your brand’s visual identity from ideating an overarching look and feel to asset design and development.

Jana brochure and templates

Human-centered brand design

We apply human-centered design thinking to unlock a brand’s purpose.

It’s an approach to branding that places the user, people, at the centre of all decisions.

This helps us create work that will meaningfully engage with internal and external audiences.


End-to-end creative services

We’re purpose-built to help organisations navigate change and transformations.

Our award-winning, multidisciplinary team delivers agile, responsive and targeted creative services to help unlock the purpose of your brand.

Our creative services include best in class:

  • Graphic design and production

  • Packaging and storyboarding

  • Photography

  • Film, TV and video

  • Animation and illustration

  • Content marketing

  • Creative social media

Our latest creative work

Creativity is at the heart of everything we do. Here's some of our most recent creative work.