Icon Communications

Impact. Influence. Inspire.

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Words have
the power to
ignite change
and shape

Icon is a multi award-winning Australian public relations agency offering integrated PR, communications, social media, digital content, media strategies and creative services in Melbourne, Canberra and Sydney.

Working at the vanguard of new PR practice, we help clients find their voice by optimising earned, owned, bought and shared media.


We craft communications strategies and content to raise your profile, get your voice heard and change public perception or behaviours. We're known to be one of the most awarded PR agencies in Australia, with recent wins including 4 awards at PR Awards Asia 2021, and Australasian Consultancy of the Year by Provoke Media.

Corporate communications

Working to protect, promote and amplify trust in organisations.

Corporate communications

  • Strategic communications advisory

  • Change management communications

  • Mergers and acquisitions

  • Company visioneering and brand storytelling

  • CEO and executive profiling

  • Thought leadership

  • Internal communications

Government relations & public affairs

Leveraging our deep understanding of government to elevate issues into the national conversation and connect clients with decision makers.

Government relations & public affairs

  • Community awareness and influencing campaigns

  • Stakeholder engagement and consultation

  • Media relations

  • Events and launches

  • Ministerial and departmental engagement

  • Lobbying (via our trusted third party specialists)

Behaviour change campaigns

Leading citizen engagement through integrated PR communication tactics.

Behaviour change campaigns

  • Audience and stakeholder mapping

  • Behaviour change campaign strategy

  • Media and channel planning

  • Media relations

  • Events and launches

  • Digital content

  • Social media content and curation

Financial & market communications

Expert guidance to build and enhance shareholder value.

Financial & market communications

  • Banking and investment communications

  • Superannuation fund mergers

  • Market and shareholder relations

  • Investor communications

  • PR for start-ups and fundraising

  • Media liaison and influencing

  • Events and presentations

Market entry & product PR

Opening new markets, launching new brands.

Market entry & product PR

  • Market entry strategy

  • Brand storytelling and messaging

  • Events and activations

  • Influencer marketing

  • Media familiarisation

  • Product review/sampling programs

  • Social media community building/management

  • Digital content creation and curation

Community & stakeholder engagement

Build advocacy and strengthen relationships with key stakeholders.

Community & stakeholder engagement

  • Stakeholder engagement and mapping

  • Focus groups

  • Consumer research

  • Facilitated workshops

  • Content and program co-creation

  • Outrage management and mitigation

  • Governance processes and decision making

Media relations & publicity

Driving earned media through targeted public relations

Media relations & publicity

  • Media strategy and advisory

  • Media desksides

  • Op-eds and byline editorial

  • Media events/press conference

  • Press office

  • Newsjacking

  • Media listening/competitor analytics

  • Data insights

Social media, influencer & digital marketing

Blending creativity and data to design campaigns that achieve real-world outcomes

Social media, influencer & digital marketing

  • Social & digital strategy

  • Social media management

  • Content creation

  • Influencer campaigns

  • Paid advertising

  • Community management

  • Data and analytics

Media & presentation training

Preparing executives and leaders to communicate with confidence.

Media & presentation training

  • Media training

  • Presentation training

  • Public speaking

  • Executive and CEO coaching

  • Story shaping and key message development

  • Social media training

  • Leadership and team capacity building

Technology PR

We combine deep technology expertise with specialisms in the sectors your audience considers home.

We change behaviour, influence buying decisions, manage reputations, and make technology companies household names in the households that matter to them.

We are integrated from inception, collaborative and creative by nature, and purpose-driven because we believe purpose matters.

Read more about Technology PR

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Beyond PR and

Looking for support beyond public relations? Our integrated, in-house model can scale to meet your unique requirements.

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