Full-service digital
for transforming
customer experiences

Great digital service design lies at the intersection of technology, empathy and usability.

With a deep belief in user-centred design and a passion for open-source platforms, we craft digital experiences that are impossible to ignore and easy to use.

Choose us when you're ready to transform your government, B2B or direct to consumer website or digital service.

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We're passionate about projects with a social cause – transforming our client's digital platforms and using integrated communications to amplify and connect with people and communities.

Digital services

Our user researchers, UX specialists, designers, developers and writers work side-by-side to launch category-defining digital services. You can engage with us to deliver a single service or fully developed platform.

Research, data & user needs analysis

Understand your users’ motivations, needs and emotional states.

Research, data & user needs analysis

  • Stakeholder workshops

  • Data collection and analysis

  • Card sorting

  • Tree testing

  • Information architecture

  • Content mapping

  • Functional analysis

UX & UI design

Bring your digital brand to life through guides, systems and libraries.

UX & UI design

  • Customer experience design

  • Clickable prototypes

  • User journey testing

  • Design systems

  • Pattern and component libraries

  • Digital brand and style guides

  • Content mapping

Website development

We specialise in open source frameworks and solutions that are fit-for-purpose, scalable and secure.

Website development

  • Drupal and GovCMS

  • Magento, Woo Commerce and Shopify

  • Vue.js and React

  • Wordpress

  • Laravel

  • SaaS and PaaS solutions

  • API customisation and integration

Website accessibility & compliance

Ensure your service adheres to modern accessibility standards, making it usable by all users regardless of their environment or ability.

Website accessibility & compliance

  • Accessibility audits and updates

  • WCAG 2.0 Accessibility (A to AAA standard)

  • Accessibility testing (automated and community testing)

  • Meeting NDIS accessibility standard

  • Meeting government accessibility standard

  • Technical development

Hosting, security & support

Our support team is ready to monitor, patch and enhance your website via a competitive service agreement.

Hosting, security & support

  • Amazon Web Services (AWS)

  • GovCMS SaaS and PaaS

  • Drupal hosting

  • Web protection service - Cloudflare, CDN, WAF and DDOS

  • Monitoring and security patching

  • Development environments and backups

Digital marketing

We deliver engaging experiences that convert visitors into lifetime customers.

Digital marketing

  • Market research and strategy development

  • Creative development, production and copy writing

  • Digital marketing platform set-up and management

  • Digital media planning, buying and automation

  • Microsite and sale funnel design and development

  • Data analysis, reporting and SEO


We have a dedicated team of writers, editors, storytellers and graphic designers at your service.


  • Writing and editing for the web

  • Content strategy development

  • Content governance and publishing workflows

  • Tone of voice and writing guides

  • Graphic design and infographics

  • Storytelling

  • Video, photography and podcast production


Our best in class UX and development team craft exceptional user experiences for modern ecommerce businesses.


  • Magento, Woo Commerce and Shopify development

  • Best in class UX design

  • A/B split testing

  • Sale funnel optimisation

  • Hosting and support packages

  • Promote your business with integrated brand, PR and marketing services

Beyond digital

Looking for additional services?
Icon is Australia's leading integrated digital agency offering best-in-class digital design, development, PR and creative services in Melbourne, Sydney and Canberra. Contact us today.

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