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2020-10-19T07:07:15.000Z

Icon Digital

Functional. Beautiful. Human.

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Full-service digital
for transforming
customer experiences

Great digital service design lies at the intersection of technology, empathy and usability.

With a deep belief in user-centered design and a passion for open-source platforms, we craft digital experiences that are impossible to ignore and easy to use.

Choose us when you're ready to transform your government, B2B or direct to consumer website or digital service.

Digital websites
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We're passionate about projects with a social cause – transforming our client's digital platforms and using integrated communications to amplify and connect with people and communities.

Digital services

Our user researchers, UX specialists, designers, developers and writers work side-by-side to launch category-defining digital services. You can engage with us to deliver a single service or fully developed platform.

Research, data & user needs analysis

Understand your users’ motivations, needs and emotional states.

Research, data & user needs analysis

  • Stakeholder workshops

  • Data collection and analysis

  • Card sorting

  • Tree testing

  • Information architecture

  • Content mapping

  • Functional analysis

UX & UI design

Bring your digital brand to life through guides, systems and libraries.

UX & UI design

  • Customer experience design

  • Clickable prototypes

  • User journey testing

  • Design systems

  • Pattern and component libraries

  • Digital brand and style guides

  • Content mapping

Website development

We specialise in open source frameworks and solutions that are fit-for-purpose, scalable and secure.

Website development

  • Drupal and GovCMS

  • Magento, Woo Commerce and Shopify

  • Vue.js and React

  • Wordpress

  • Laravel

  • SaaS and PaaS solutions

  • API customisation and integration

Website accessibility & compliance

Ensure your service adheres to modern accessibility standards, making it usable by all users regardless of their environment or ability.

Website accessibility & compliance

  • Accessibility audits and updates

  • WCAG 2.0 Accessibility (A to AAA standard)

  • Accessibility testing (automated and community testing)

  • Meeting NDIS accessibility standard

  • Meeting government accessibility standard

  • Technical development

Hosting, security & support

Our support team is ready to monitor, patch and enhance your website via a competitive service agreement.

Hosting, security & support

  • Amazon Web Services (AWS)

  • GovCMS SaaS and PaaS

  • Drupal hosting

  • Web protection service - Cloudflare, CDN, WAF and DDOS

  • Monitoring and security patching

  • Development environments and backups

Digital marketing

We deliver engaging experiences that convert visitors into lifetime customers.

Digital marketing

  • Market research and strategy development

  • Creative development, production and copy writing

  • Digital marketing platform set-up and management

  • Digital media planning, buying and automation

  • Microsite and sale funnel design and development

  • Data analysis, reporting and SEO

  • See Digital Marketing service

Content

We have a dedicated team of writers, editors, storytellers and graphic designers at your service.

Content

  • Writing and editing for the web

  • Content strategy development

  • Content governance and publishing workflows

  • Tone of voice and writing guides

  • Graphic design and infographics

  • Storytelling

  • Video, photography and podcast production

Ecommerce

Our best in class UX and development team craft exceptional user experiences for modern ecommerce businesses.

Ecommerce

  • Magento, Woo Commerce and Shopify development

  • Best in class UX design

  • A/B split testing

  • Sale funnel optimisation

  • Hosting and support packages

  • Promote your business with integrated brand, PR and marketing services

Latest work from digital

DoD Tile
DoD Tile
DoD Tile
DoD Tile
Digital2020-11-16T20:04:40.000Z

Atomic Design System for the Department of Defence

SIDRA Background
SIDRA midground
SIDRA foreground
Digital2020-10-19T23:54:01.000Z

New website for a leader in traffic management solutions

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NCI foreground
Digital2020-11-10T05:09:36.000Z

Australia’s leading high-performance data, storage and computing organisation.

HCC Tile
HCC Tile
HCC Tile
Digital2020-10-27T00:52:55.000Z

Health Complaints Commissioner - a platform for the Victorian public to speak and be heard

artbank background
artbank midground
artbank-foreground
Digital2020-10-26T22:20:30.000Z

A 40th anniversary website for Artbank

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Digital2020-11-10T05:08:30.000Z

A GovCMS PaaS website for the Australian Charities and Not-for-profits Commission

NDIS tile
NDIS tile
NDIS tile
Digital2020-10-24T23:55:51.000Z

A collaborative design process for an accessible NDIS website

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Runway tile
Runway tile
Digital2020-10-19T04:00:30.000Z

The Runway. Helping modernise Air Force's professional military education framework

Beyond digital

Looking for additional support? Our integrated, in-house model can scale to meet your unique requirements.

Jump to one of our other business units:

  • Creative and Campaigns
  • PR and Communications
  • Digital Marketing
  • Reputation Management
  • Government digital transformation
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Discover what’s
possible. Let’s talk.

Get in touch

Melbourne

Unit 1, 132 Gwynne Street
Cremorne VIC 3121 Australia

Phone 03 9642 4107

melbourne@iconagency.com.au

Canberra

Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia

Phone 0402 569 666

canberra@iconagency.com.au

Sydney

Suite 1, Level 11, Tower 1
495 Victoria Avenue
Chatswood NSW 2067 Australia

Mobile 0412 517 795

sydney@iconagency.com.au

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We acknowledge the Traditional Owners of the land on which our offices are situated. Melbourne – the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation. Sydney – Gadigal of the Eora Nation. Canberra – the Boon Wurrung people of the Kulin nations. We pay our respects to their Elders, past and present.

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