Full-service digital
for transforming
customer experiences
Great digital service design lies at the intersection of technology, empathy and usability.
With a deep belief in user-centred design and a passion for open-source platforms, we craft digital experiences that are impossible to ignore and easy to use.
Choose us when you're ready to transform your government, B2B or direct to consumer website or digital service.
We're passionate about projects with a social cause – transforming our client's digital platforms and using integrated communications to amplify and connect with people and communities.
Digital services
Our user researchers, UX specialists, designers, developers and writers work side-by-side to launch category-defining digital services. You can engage with us to deliver a single service or fully developed platform.
Research, data & user needs analysis
Understand your users’ motivations, needs and emotional states.
Research, data & user needs analysis
Stakeholder workshops
Data collection and analysis
Card sorting
Tree testing
Information architecture
Content mapping
Functional analysis
UX & UI design
Bring your digital brand to life through guides, systems and libraries.
UX & UI design
Customer experience design
Clickable prototypes
User journey testing
Design systems
Pattern and component libraries
Digital brand and style guides
Content mapping
Website development
We specialise in open source frameworks and solutions that are fit-for-purpose, scalable and secure.
Website development
Drupal and GovCMS
Magento, Woo Commerce and Shopify
Vue.js and React
Wordpress
Laravel
SaaS and PaaS solutions
API customisation and integration
Website accessibility & compliance
Ensure your service adheres to modern accessibility standards, making it usable by all users regardless of their environment or ability.
Website accessibility & compliance
Accessibility audits and updates
WCAG 2.0 Accessibility (A to AAA standard)
Accessibility testing (automated and community testing)
Meeting NDIS accessibility standard
Meeting government accessibility standard
Technical development
Hosting, security & support
Our support team is ready to monitor, patch and enhance your website via a competitive service agreement.
Hosting, security & support
Amazon Web Services (AWS)
GovCMS SaaS and PaaS
Drupal hosting
Web protection service - Cloudflare, CDN, WAF and DDOS
Monitoring and security patching
Development environments and backups
Digital marketing
We deliver engaging experiences that convert visitors into lifetime customers.
Digital marketing
Market research and strategy development
Creative development, production and copy writing
Digital marketing platform set-up and management
Digital media planning, buying and automation
Microsite and sale funnel design and development
Data analysis, reporting and SEO
Content
We have a dedicated team of writers, editors, storytellers and graphic designers at your service.
Content
Writing and editing for the web
Content strategy development
Content governance and publishing workflows
Tone of voice and writing guides
Graphic design and infographics
Storytelling
Video, photography and podcast production
Ecommerce
Our best in class UX and development team craft exceptional user experiences for modern ecommerce businesses.
Ecommerce
Magento, Woo Commerce and Shopify development
Best in class UX design
A/B split testing
Sale funnel optimisation
Hosting and support packages
Promote your business with integrated brand, PR and marketing services
Latest work from digital
Reducing the risk of stillbirth across Australia
A 40th anniversary website for Artbank
A GovCMS PaaS website for the Australian Charities and Not-for-profits Commission
A collaborative design process for an accessible NDIS website
Atomic Design System for the Department of Defence
New website for a leader in traffic management solutions
Australia’s leading high-performance data, storage and computing organisation.
Health Complaints Commissioner - a platform for the Victorian public to speak and be heard
Beyond digital
Looking for additional services?
Icon is Australia's leading integrated digital agency offering best-in-class digital design, development, PR and creative services in Melbourne, Sydney and Canberra. Contact us today.
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