Icon Digital

Transforming Australian government with GovCMS and Drupal

Government websites

Leading UX, Drupal,
GovCMS and content
specialists in Canberra,
Melbourne and Sydney.

We are a single team of engagement experts, designers,
content specialists, and engineers dedicated to delivering
the next generation of public sector websites.

Strategic and interdisciplinary, we understand the disruptive forces reshaping modern communications – from UX-led solutions design to robust and wholly integrated websites and systems.

We partner with clients to transform their communications
into accessible, people-centred services.

Our delivery model is based on the Digital Service Standard's 13 criteria, and extends through PR and communications, advertising and marketing, content creation, plus behaviour change campaign design and management.

Our team is yours.
Partner with Icon to help frame, scope, design, develop and support your next project.

Government websites
BG shapes

GovCMS – a
new standard for
digital government

Managed by the Department of Finance, the innovative and award-winning GovCMS platform is created for government by government.

GovCMS was developed to reduce website deployment time and cost, and provide government agencies with a fully managed service that meets Australian Government standards.

Icon Agency has delivered sophisticated GovCMS and Drupal websites for the Department of Defence, Royal Australian Air Force, NDIS, Department of Communications and the Arts, DFAT, National Library of Australia, National Capital Authority, the Australian Charities and Not-for-profits Commission, and the Australian Building and Construction Commission.

Highlights of the
GovCMS platform

  • Cost effective deployment, customisation, hosting and support

  • Effective and state-of-the-art CDN and DDoS protection technology

  • Reduced production times and standardised processes

  • Adherence to Australian Government security policies and accessibility standards

  • Enterprise-grade maintenance and support

  • User-friendly experience across all device types and screen sizes

Digital services
for government


We run tailored workshops with project stakeholders to understand intent, user types and cultural requirements – connecting needs, content and messaging requirements.


We work with project teams to create road-maps and timelines, outline technical requirements, define channels and content, and link with a launch strategy.


We team with departments, ICT and communications managers to create usable, secure and scalable digital services for citizens; and are experts in applying DTA Digital Service Standard principles.


With the benefits of rapid, interactive prototyping we can test, validate and iterate ideas with real people to enhance service usability and usefulness.


Our in-house editors, writers and designers create tone-of-voice guidelines and content to suit specific audiences. A clear communications strategy, custom content creation, use of search and taxonomies, and clever storytelling ensure your messaging is concise and useful.

Secure Form and CMS solution

Our ‘SecureForm’ and ‘SecureCMS’ solutions address the need for a more secure and robust method to encrypt Drupal-based website forms and protect content management systems from being breached. Read more.

GovCMS SaaS and PaaS

If needed, we can deploy GovCMS to ensure your project is based on approved government standards and is hosted and supported via a fully managed service or stand-alone AWS instance.

Government website design systems

Our team can design, build and adhere to government-mandated website design systems, such as the NSW OneCX program and VIC Ripple Design System.


Where GovCMS isn't required, we can build a custom Drupal website to meet your project's specific needs. We can also upgrade your old Drupal 7 website to Drupal 10. See our Drupal developer services.


We advocate and comply with the Digital Transformation Agency’s Digital Service Standard and accessibility requirements documented under the Web Content Accessibility Guidelines at a minimum of Level AA.


We can seamlessly integrate content between websites and third-party data sources to provide a unified experience for your users through the use of existing or custom-built APIs.

Launch and improve

Launching a digital project is only the beginning. We help measure and iterate to meet your communications goals, plan future functionality, and manage technical and security upgrades.

Managed hosting

Icon partners with tier 1 Australian hosting providers, including GovCMS, AWS and Amazee.io, to provide a secure, best-in-class hosting service approved for government use.

GovCMS training

We'll train your team in GovCMS website and content management via tailored training sessions, user guides and video guides. Enquire now.



Work with a multidisciplinary team to build a launch strategy and amplify your communications to the widest possible audience.

Our creative, communications teams are experts in behaviour change theory, brand development, advertising and marketing, data analysis, media relations and crisis management.

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