Icon Digital

Transforming Australian government with GovCMS and Drupal

Government websites

Leading UX, Drupal,
GovCMS and content
specialists in Canberra,
Melbourne and Sydney.

Icon Agency Canberra caters for the rapid increase in demand for citizen-centric digital services arising from whole-of-government initiatives.

We understand the challenges and opportunities digital transformation brings, and have a proven track-record in delivering best-in-class websites, content and communications strategies.

Our delivery model is based on the Digital Service Standard's 13 criteria, and extends through to PR and communications, advertising and marketing, content creation, plus behaviour change campaign design and management.

Our team is yours.
We partner to help frame, scope, design, develop and support your project.

Government websites
BG shapes

GovCMS – a
new standard for
digital government

Managed by the Department of Finance, the innovative and award-winning GovCMS platform is created for government by government.

GovCMS was developed to reduce website deployment time and cost, and provide government agencies with a fully managed service that meets Australian Government standards.

Icon Agency have delivered sophisticated GovCMS and Drupal websites for the Department of Defence, Royal Australian Air Force, NDIS, Department of Communications and the Arts, DFAT, National Library of Australia, National Capital Authority, the Australian Charities and Not-for-profits Commission, and the Australian Building and Construction Commission.

Highlights of the
GovCMS platform

  • Cost effective deployment, customisation, hosting and support

  • Effective and state-of-the-art CDN and DDoS protection technology

  • Reduced production times and standardised processes

  • Adherence to Australian Government security policies and accessibility standards

  • Enterprise-grade maintenance and support

  • User-friendly experience across all device types and screen sizes

Digital services
for government


We run tailored workshops with project stakeholders to understand intent, user types and cultural requirements. We work with the people and communities you need to connect your service with to define needs, content and messaging requirements.


We work with project teams to create road-maps and timelines, outline technical requirements, define channels, content and launch strategy.


We team with departments, ICT and communications managers to create usable, secure and scalable digital services for citizens; and are experts in applying DTA Digital Service Standard principles.


With the benefits of rapid, interactive prototyping we can test, validate and iterate ideas with real people to enhance service usability and usefulness.


Our in-house editors, writers and designers create tone-of-voice guidelines and content to suit specific audiences. A clear communications strategy, custom content creation, use of search and taxonomies, and clever storytelling ensure your messaging is concise and useful.

Secure Form and CMS solution

Our ‘SecureForm’ and ‘SecureCMS’ solutions address the need for a more secure and robust method to encrypt Drupal-based website forms and protect content management systems from being breached. Read more.

GovCMS SaaS and PaaS

If appropriate we deploy GovCMS to ensure your project is based on approved standards, and is hosted and supported via a fully managed service or stand-alone AWS instance.


Where GovCMS isn't required we can build a custom Drupal website to meet your project's specific needs. We can also upgrade your site from Drupal 7 to 8 or 8 to 9.


We advocate and comply with the Digital Transformation Agency’s Digital Service Standard as well as accessibility requirements documented under the Web Content Accessibility Guidelines at a minimum of Level AA.


We can seamlessly integrate content between websites and third party data sources to provide a unified experience for your users through the use of existing or custom-built APIs.

Launch and improve

Launching a digital project is only the beginning. We help measure and iterate to meet your communications goals, plan future functionality, and manage technical and security upgrades.

Managed hosting

Icon partners with tier 1 Australian hosting providers to provide a secure, best-in-class hosting service that's approved for government use.



Work with a multidisciplinary team to build a launch strategy and amplify your communications to the widest possible audience.

Our creative, communications teams are experts in behaviour change theory, brand development, advertising and marketing, data analysis, media relations and crisis management.

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