How businesses communicate has a critical impact on operations, reputation and their capacity to survive and thrive.
Headed by Mark Forbes, former Editor-in-Chief of The Age, Icon Reputation shapes and defends reputation through powerful media influence and data-informed tactics.
See a summary of our reputation services below.
Icon integrated seamlessly with my internal team and understood our clients and market, providing quick, effective advice. Their great connections within the media industry and insights from years of media experience delivered great success in engaging with major outlets.
Lauren O’Neill
Head of Client Development, JANA
Expertise
Our reputation business has been designed to meet the complexities of the modern media landscape.
Sectors we serve
Our subject matter experts have decades of media, communications and crisis management experience. Work with us when you're ready to shape and defend your reputation through multi-channel thinking.
Sectors we serve
Energy and renewables
Health
Superannuation and investment
Government
Defence
Education
Banking and finance
Charities and not-for-profit
Aged care
Reputation management
Helping clients anticipate, manage and mitigate reputation risks.
Reputation management
Thought leadership
Media liaison
Strategic integrated campaigns
Stakeholder engagement
Building digital presence
SEM and SEO optimisation
Crisis communications
Trusted, expert counsel when you need it most.
Crisis communications
Strategic counsel
Crisis management
Crisis and issues planning
Crisis simulation
Social listening and tactics
24/7 crisis response and support
Content creation
Join the conversation, shape the narrative with the right content at the right time.
Content creation
Messaging and narrative
Internal and external communications
Video, photography and infographics
Digital and social media assets
Reports, white papers, EDMs
Media training
Advance your communications agenda with customised training and expert advisory.
Media training
Spokesperson media training
Executive briefing and coaching
Television interview training
Presentation for executives
Training for social media
Public Affairs
We help you communicate your views on public policy issues by engaging with the right stakeholders to deliver better policy and legislation across all levels of government.
Public Affairs
Government relations strategies
Political stakeholder engagement
Cabinet submissions
Policy research
Committee presentation training
Issues management
Strategic communications advice
Free Crisis Management eBook
Crisis is inevitable in our modern age, but many organisations have inadequate or untested crisis plans, leaving them reactive and defensive when crisis hits, magnifying rather than mitigating damage.
With this e-book you’ll gain insights into:
Adapting to the new normal
Being crisis ready
The Four Rs of Crisis response
Meaningful messaging
Seven deadly crisis sins
Social listening
Managing traditional media
Ten steps to survival
Beyond reputation
Looking for additional support? Our integrated, in-house model can scale to meet your unique requirements.
