Icon Reputation

Build. Protect. Enhance.


How businesses communicate has a critical impact on operations, reputation and their capacity to survive and thrive.

Headed by Mark Forbes, former Editor-in-Chief of The Age, Icon Reputation shapes and defends reputation through powerful media influence and data-informed tactics.

See a summary of our reputation services below.

Jana logo

Icon integrated seamlessly with my internal team and understood our clients and market, providing quick, effective advice. Their great connections within the media industry and insights from years of media experience delivered great success in engaging with major outlets.

Lauren O’Neill
Head of Client Development, JANA


Our reputation business has been designed to meet the complexities of the modern media landscape.

Sectors we serve

Our subject matter experts have decades of media, communications and crisis management experience. Work with us when you're ready to shape and defend your reputation through multi-channel thinking.

Sectors we serve

  • Energy and renewables

  • Health

  • Superannuation and investment

  • Government

  • Defence

  • Education

  • Banking and finance

  • Charities and not-for-profit

  • Aged care

Reputation management

Helping clients anticipate, manage and mitigate reputation risks.

Reputation management

  • Thought leadership

  • Media liaison

  • Strategic integrated campaigns

  • Stakeholder engagement

  • Building digital presence

  • SEM and SEO optimisation

Crisis communications

Trusted, expert counsel when you need it most.

Crisis communications

  • Strategic counsel

  • Crisis management

  • Crisis and issues planning

  • Crisis simulation

  • Social listening and tactics

  • 24/7 crisis response and support

Content creation

Join the conversation, shape the narrative with the right content at the right time.

Content creation

  • Messaging and narrative

  • Internal and external communications

  • Video, photography and infographics

  • Digital and social media assets

  • Reports, white papers, EDMs

Media training

Advance your communications agenda with customised training and expert advisory.

Media training

  • Spokesperson media training

  • Executive briefing and coaching

  • Television interview training

  • Presentation for executives

  • Training for social media

Public Affairs

We help you communicate your views on public policy issues by engaging with the right stakeholders to deliver better policy and legislation across all levels of government.

Public Affairs

  • Government relations strategies

  • Political stakeholder engagement

  • Cabinet submissions

  • Policy research

  • Committee presentation training

  • Issues management

  • Strategic communications advice

crisis management ebook

Free Crisis Management eBook

Crisis is inevitable in our modern age, but many organisations have inadequate or untested crisis plans, leaving them reactive and defensive when crisis hits, magnifying rather than mitigating damage.

With this e-book you’ll gain insights into:

  • Adapting to the new normal

  • Being crisis ready

  • The Four Rs of Crisis response

  • Meaningful messaging

  • Seven deadly crisis sins

  • Social listening

  • Managing traditional media

  • Ten steps to survival

Beyond reputation

Looking for additional support? Our integrated, in-house model can scale to meet your unique requirements.

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