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2020-10-19T22:19:14.000Z

Icon Reputation

Build. Protect. Enhance.

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How businesses communicate has a critical impact on operations, reputation and their capacity to survive and thrive.

Headed by Mark Forbes, former Editor-in-Chief of The Age, Icon Reputation shapes and defends reputation through powerful media influence and data-informed tactics.

  • Contact Icon Reputation
  • Icon Reputation website

See a summary of our reputation services below.

Jana logo

Icon integrated seamlessly with my internal team and understood our clients and market, providing quick, effective advice. Their great connections within the media industry and insights from years of media experience delivered great success in engaging with major outlets.

Lauren O’Neill
Head of Client Development, JANA

Expertise

Our reputation business has been designed to meet the complexities of the modern media landscape.

Sectors we serve

Our subject matter experts have decades of media, communications and crisis management experience. Work with us when you're ready to shape and defend your reputation through multi-channel thinking.

Sectors we serve

  • Energy and renewables

  • Health

  • Superannuation and investment

  • Government

  • Defence

  • Education

  • Banking and finance

  • Charities and not-for-profit

  • Aged care

Reputation management

Helping clients anticipate, manage and mitigate reputation risks.

Reputation management

  • Thought leadership

  • Media liaison

  • Strategic integrated campaigns

  • Stakeholder engagement

  • Building digital presence

  • SEM and SEO optimisation

  • Visit Icon Reputation site

Crisis communications

Trusted, expert counsel when you need it most.

Crisis communications

  • Strategic counsel

  • Crisis management

  • Crisis and issues planning

  • Crisis simulation

  • Social listening and tactics

  • 24/7 crisis response and support

Content creation

Join the conversation, shape the narrative with the right content at the right time.

Content creation

  • Messaging and narrative

  • Internal and external communications

  • Video, photography and infographics

  • Digital and social media assets

  • Reports, white papers, EDMs

Media training

Advance your communications agenda with customised training and expert advisory.

Media training

  • Spokesperson media training

  • Executive briefing and coaching

  • Television interview training

  • Presentation for executives

  • Training for social media

  • View Media Training services
crisis management ebook

Free Crisis Management eBook

Crisis is inevitable in our modern age, but many organisations have inadequate or untested crisis plans, leaving them reactive and defensive when crisis hits, magnifying rather than mitigating damage.

With this e-book you’ll gain insights into:

  • Adapting to the new normal

  • Being crisis ready

  • The Four Rs of Crisis response

  • Meaningful messaging

  • Seven deadly crisis sins

  • Social listening

  • Managing traditional media

  • Ten steps to survival

Download a free copy of the ‘Surviving Crisis e-book’.

Beyond reputation

Looking for additional support? Our integrated, in-house model can scale to meet your unique requirements.

  • Website design and development
  • PR and communications
  • Creative and campaigns
  • Digital marketing
  • Government digital transformation
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Discover what’s
possible. Let’s talk.

Get in touch

Melbourne

Unit 1, 132 Gwynne Street
Cremorne VIC 3121 Australia

Phone 03 9642 4107

melbourne@iconagency.com.au

Canberra

Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia

Phone 0402 569 666

canberra@iconagency.com.au

Sydney

Suite 1, Level 11, Tower 1
495 Victoria Avenue
Chatswood NSW 2067 Australia

Mobile 0412 517 795

sydney@iconagency.com.au

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We acknowledge the Traditional Owners of the land on which our offices are situated. Melbourne – the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation. Sydney – Gadigal of the Eora Nation. Canberra – the Boon Wurrung people of the Kulin nations. We pay our respects to their Elders, past and present.

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