Reputation

Build. Protect. Enhance.

ENABLING CLIENTS TO
COMMUNICATE SUCCESSFULLY
WITH MEDIA, COMMUNITIES,
CUSTOMERS, STAKEHOLDERS
AND GOVERNMENT.

Mark Forbes 01_2.mp4

Reputation
matters

We shape and defend reputation through powerful media influence, communications expertise, political networks and data-informed tactics, guided by Mark Forbes, former Editor-in-Chief of The Age, alongside Benjamin Haslem, one of Australia’s most experienced Public Affairs practitioners.

Build what
matters

We provide the skills to enhance reputation amidst the complexities of the modern media landscape, growing thought leaders and coaching media performers while strategically navigating complex issues and crises. Our public affairs services guide political and stakeholder engagement.

SECTORS WE SERVE

  • Energy and renewables

  • Health

  • Superannuation and investment

  • Government

  • Education

  • Banking and Finance

  • Charities and not-for-profit

  • Aged care

  • Legal

Reputation services

Engage with us to deliver a single service or an integrated strategy.

Reputation management

Helping clients anticipate, manage and mitigate reputation risks.

Reputation management

  • Thought leadership

  • Media liaison

  • Strategic integrated campaigns

  • Issues management

  • Stakeholder engagement

  • Digital, SEM and SEO optimisation

Crisis communications

Trusted, expert counsel when you need it most.

Crisis communications

  • Strategic counsel

  • Crisis management

  • Crisis and issues planning

  • Crisis simulation

  • Social listening and tactics

  • 24/7 crisis response and support

Content creation

Join the conversation, shape the narrative with the right content at the right time.

Content creation

  • Messaging and narrative

  • Storytelling

  • Internal and external communications

  • Video, photography and infographics

  • Digital and social media assets

  • Reports, white papers, EDMs

Media training

Advance your communications agenda with customised training and expert advisory.

Media training

  • Spokesperson media training

  • Executive briefing and coaching

  • Television interview preparation

  • Presentation for executives

  • Crisis communications training

  • Crisis simulation

  • View media training services

Public Affairs

We help you communicate your views on public policy issues by engaging with the right stakeholders to deliver better policy and legislation across all levels of government.

Public Affairs

  • Government relations and public policy solutions

  • Corporate communications

  • Stakeholder & community engagement

  • Public affairs strategy and campaign advice

  • Preparation for parliamentary hearings and inquiries

  • Political and regulatory risk analysis

  • Litigation communications counsel

Make what matters.
Let’s talk.

132C Gwynne Street
Cremorne VIC 3121 Australia
Suite 3-4, Level 6
2-12 Foveaux Street
Surry Hills NSW 2010 Australia
Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia
25 King Street
Bowen Hills
Brisbane QLD 4006 Australia
Suva Business Center
177-181 Victoria Parade
Suva, Fiji

ICON recognises the First Peoples of this nation and their ongoing connection to culture and country. We acknowledge First Nations Peoples as the Traditional Owners, Custodians and Lore Keepers of the world's oldest living culture and pay respects to their Elders past, present and emerging.

Australia's leading integrated agency offering best-in-class PR, digital and creative services in Melbourne, Sydney, Brisbane and Canberra.

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