We design sophisticated websites and digital products, placing users at the centre of all design decisions

We’re here to help organisations and governments engage users via well-crafted digital platforms and services.

We cut through the jargon and focus on client needs and the end-user experience. Coupled with Icon’s creative and communication teams, our digital unit delivers multidisciplinary thinking, design and delivery.

We partner with organisations to create clean, expandable, and friendly user interfaces across all digital touch-points. We are passionate about work that transforms the human experience, with a focus on health and education sector websites, digital transformation for government, fundraising and ecommerce platforms, and intuitive SaaS-based products and services.

We’re passionate about open source platforms as they reflect our philosophy of collaboration and community. Our team are encouraged to experiment and build with modern tools and frameworks – continually adapting our approach to ensure clients remain well serviced and future-ready.

Chris Dodds
Managing Director, Digital - Icon Agency

Research and user needs analysis

We develop contextual architecture and content maps by understanding your user’s motivations, needs and emotional states.

UX design

We prototype user journeys and test them against needs analysis. We then design interfaces that are modern, flexible, and on-brand.


We’re experts in open source PHP frameworks and platforms such as Drupal, govCMS, Laravel, Magento, and Wordpress. We also build custom solutions from the ground up. 


We play nice with 3rd party systems and APIs. Where an integration solution doesn’t exist, we build them using modern frameworks and secure processes. 


We design and build bespoke Software as a Service products that are fit-for-purpose, scalable, and stable. 


When needed, we ensure your service adheres to modern accessibility standards, making it accessible to all users regardless of their environment or ability.

Hosting and security

We’re experts in Amazon Web Services (AWS), govCMS SaaS and PaaS platforms, and can build to Australian Government security standards.


We build commerce websites that are designed to convert visitors into customers; and communications workflows that keep customers engaged and informed.

Driving digital innovation

We’ve been working in the fields of digital strategy, design, and development since the birth of the web. We embrace change with passion and partner with clients who are ready to build digitally-led products and services. 

We are known for our exceptional senior team, insight-driven solutions and award-winning solutions – helping clients adapt and thrive in today’s fast-changing digital communication, advertising and marketing landscape.


Extraordinary thinking doesn’t go unnoticed. We’re proud to have won over 30 international and national awards since 2014.