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2020-10-13T05:24:16.000Z
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Public Relations & Reputation for JANA
Led by Reputation

JANA

Demonstrating depth with difference

Amplifying the sleeping giant of investment consulting

JANA is one of Australia’s largest investment consulting organisations, partnering our leading institutional investors, with $600bn in assets under advice.

When the Hayne Royal Commission sent shockwaves through the investment industry. JANA decided to stand up and become a voice of trust and authority in the ethically conscious post-Royal Commission landscape.

Problem was, few people outside investment banking had ever heard of them. With low brand awareness, an unclear brand story and little public profile, JANA turned to Icon.

Depth with Difference

PR for annual conference 2019

Financial review article
Herald Sun article
Financial review article

The Brief

Help JANA find its voice and become an authoritative leader amid changing public and industry expectations.

In an intergrated approach, a communications strategy built on a new brand platform from Icon’s creative team, Depth with Difference. Our focus was on thought leadership and brand authority, utilising JANA’s depth of expertise and research to speak out on issues crucial to the investment and broader community.

Key leaders were coached on media interactions, development of messaging, identifying thought leadership topics as we worked collaboratively to develop and place content in targeted outlets. Our primary focus was earned, Tier One media.

Detailed research on the investment impact of Climate Change saw JANA call for it to be factored in to all investment strategies and advocate a shift to ‘green’ investment. A move extensively reported in Tier One and sector media, and thought leadership content featured.

Other topics included the impact of COVID-19 on investing, and the significance of cultural and governance standards, as JANA’s leaders increasingly became go-to voices of expert commentary.

Highlights:

  • Thought leadership and content packages shaped the conversation

  • Op-eds in prime trade media grew JANA’s industry reputation

  • Total reach of 155.1 million (Jan-Aug 2020)

  • 250 pieces of editorial coverage, including the Australian Financial Review, The Age, Sydney Morning Herald and The Australian

  • Doubled share of voice to 15.3%

  • Secured 11 profile pieces for JANA thought leaders

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Get in touch

Melbourne

Unit 1, 132 Gwynne Street
Cremorne VIC 3121 Australia

Phone 03 9642 4107

melbourne@iconagency.com.au

Canberra

Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia

Phone 0402 569 666

canberra@iconagency.com.au

Sydney

Suite 1, Level 11, Tower 1
495 Victoria Avenue
Chatswood NSW 2067 Australia

Mobile 0412 517 795

sydney@iconagency.com.au

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We acknowledge the Traditional Owners of the land on which our offices are situated. Melbourne – the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation. Sydney – Gadigal of the Eora Nation. Canberra – the Boon Wurrung people of the Kulin nations. We pay our respects to their Elders, past and present.

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