As a creative agency, we make brands matter through the application of deep human insights and connected thinking.
In today’s experience economy, people embrace brands that reflect their beliefs and aspirations. By understanding this new landscape, Icon helps clients connect with audiences in the moments and places that matter.
We call this connected creativity; a channel agnostic model and creative approach for our times.
Creative and content services
For people, with purpose is our agency’s mantra. It fuels our passion for innovation, collaboration and projects with a social cause. Work with us if you're looking for ways to differentiate your brand, service or campaign.
Strategic planning
Mining deep human insights and data to shape break-through creative campaigns
Strategic planning
Behavioural science
Data insights
Research and analysis
Campaign strategy
Social and content strategy
Communications design
Digital strategy and planning
Media planning
Creative ideation
Powerful ideas that let brands reimagine the old and ideate the new
Creative ideation
Creative workshops
Territory exploration
Concept development
Film, TV and video storyboards
Print and direct mail
Iterative campaign design
Concepting and storyboards
Cross-platform creative design
End-to-end integrated campaign development
Behaviour change
Applying human science and behavioural economics to drive new behaviour for the public good
Behaviour change
Behavioural mapping
Research design and testing
Qualitative and quantitative research
Campaign planning and set-up
Integrated design and management
Campaign analytics and evaluation
Brand design
Building and driving business growth through brands with purpose
Brand design
Brand transformation
Brand communications
Corporate storytelling
Brandmark design
Brand governance and management
Employer branding and EVP
Video and digital content
Bringing brands and campaigns to life through digital storytelling
Video and digital content
Brand stories
TVCs
Explainer and educational video
Animation
Event videography
Social media / influencer content
Film design and production
Studio for hire via The Content Garden facility in Cremorne, Melbourne
Digital content creation
Be everywhere your customers are using channel centric content and media buying
Digital content creation
Online advertising campaigns
Native and sponsored content
Google Adwords
Facebook, LinkedIn, TikTok and Instagram campaigns
Digital retargeting
Programmatic advertising
Media buying and planning
Branded storytelling
Building brand love through authentic, engaging content
Branded storytelling
Native content
Brand storytelling
Video and testimonial films
Whitepapers
User-generated content campaigns
Employee advocacy
Infographics
Audio production
Latest work from creative
Food Organics, Garden Organics Service Introduction
Empowering women to take charge of their lives
Be aware out there
Exploring the wonders of KMD Brands
Providing North Western Melbourne a dedicated resource to access information on end of life choices
Helping people find support for a loved one experiencing harm from alcohol or other drugs
Motivating and inspiring local residents to spend in their community
You have the right to not remain silent
Beyond creative
Looking for additional services?
Icon is Australia's leading integrated creative agency offering best-in-class PR, digital and creative services in Melbourne, Sydney and Canberra. Contact us today.
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