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2020-10-17T05:24:37.000Z

Icon Creative

Insight. Passion. Empathy.

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We make brands
matter through the
creative application of
deep human insights
and connected
thinking.

In today’s experience economy, people embrace brands that reflect their beliefs and aspirations. By understanding this new landscape, Icon helps clients connect with audiences in the moments and places that matter.

We call this connected creativity; a channel agnostic model and creative approach for our times.

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Creative services

Creative thinking and the Pursuit of Possibility is our agency's mantra. It fuels our passion for innovation, collaboration and projects with a social cause. Work with us if you're looking for ways to differentiate your brand, service or campaign.

Strategic planning

Mining deep human insights and data to shape break-through creative campaigns

Strategic planning

  • Behavioural science

  • Data insights

  • Research and analysis

  • Campaign strategy

  • Social and content strategy

  • Communications design

  • Digital strategy and planning

  • Media planning

Creative ideation

Powerful ideas that let brands reimagine the old and ideate the new

Creative ideation

  • Creative workshops

  • Territory exploration

  • Concept development

  • Film, TV and video storyboards

  • Print and direct mail

  • Iterative campaign design

  • Concepting and storyboards

  • Cross-platform creative design

  • End-to-end integrated campaign development

Behaviour change

Applying human science and behavioural economics to drive new behaviour for the public good

Behaviour change

  • Behavioural mapping

  • Research design and testing

  • Qualitative and quantitative research

  • Campaign planning and set-up

  • Integrated design and management

  • Campaign analytics and evaluation

Brand design

Building and driving business growth through brands with purpose

Brand design

  • Brand transformation

  • Brand communications

  • Corporate storytelling

  • Brandmark design

  • Brand governance and management

  • Employer branding and EVP

Video and digital content

Bringing brands and campaigns to life through digital storytelling

Video and digital content

  • Brand stories

  • TVCs

  • Explainer and educational video

  • Animation

  • Event videography

  • Social media / influencer content

  • Film design and production

Digital content creation

Be everywhere your customers are using channel centric content and media buying

Digital content creation

  • Online advertising campaigns

  • Native and sponsored content

  • Google Adwords

  • Facebook, LinkedIn, TikTok and Instagram campaigns

  • Digital retargeting

  • Programmatic advertising

  • Media buying and planning

Branded storytelling

Building brand love through authentic, engaging content

Branded storytelling

  • Native content

  • Brand storytelling

  • Video and testimonial films

  • Whitepapers

  • User-generated content campaigns

  • Employee advocacy

  • Infographics

  • Audio production

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Latest work from creative

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Creative2020-10-19T03:33:41.000Z

“3-Bin” household waste collection campaign for Shire of Augusta and Margaret River

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Creative2020-10-19T03:25:00.000Z

Truly Incredible Care

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Creative2020-10-19T03:26:43.000Z

Australia India Council – shining a spotlight on success

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Creative2020-10-19T03:43:38.000Z

Behaviour change campaign for Sustainability Victoria's $16.5 million upgrade to e-waste recycling centres

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Creative2020-10-19T20:48:13.000Z

Helping the elderly tram safely

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Creative2020-10-19T03:40:20.000Z

Jana – revitalising one of Australia's most trusted investment brands

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Creative2020-11-10T05:10:43.000Z

Encouraging tramming excellence

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Creative2020-10-19T03:21:45.000Z

City of Brimbank destination campaign

Beyond creative

Looking for additional support? Our integrated, in-house model can scale to meet your unique requirements.

Jump to one of our other business units:

  • Website design and development
  • PR and Communications
  • Digital Marketing
  • Reputation Management
  • Government digital transformation
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Discover what’s
possible. Let’s talk.

Get in touch

Melbourne

Unit 1, 132 Gwynne Street
Cremorne VIC 3121 Australia

Phone 03 9642 4107

melbourne@iconagency.com.au

Canberra

Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia

Phone 0402 569 666

canberra@iconagency.com.au

Sydney

Suite 1, Level 11, Tower 1
495 Victoria Avenue
Chatswood NSW 2067 Australia

Mobile 0412 517 795

sydney@iconagency.com.au

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We acknowledge the Traditional Owners of the land on which our offices are situated. Melbourne – the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation. Sydney – Gadigal of the Eora Nation. Canberra – the Boon Wurrung people of the Kulin nations. We pay our respects to their Elders, past and present.

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