Icon Creative

Insight. Passion. Empathy.

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As a creative agency, we make brands matter through the application of deep human insights and connected thinking.

In today’s experience economy, people embrace brands that reflect their beliefs and aspirations. By understanding this new landscape, Icon helps clients connect with audiences in the moments and places that matter.

We call this connected creativity; a channel agnostic model and creative approach for our times.

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Creative services

Creative thinking and the Pursuit of Possibility is our agency's mantra. It fuels our passion for innovation, collaboration and projects with a social cause. Work with us if you're looking for ways to differentiate your brand, service or campaign.

Strategic planning

Mining deep human insights and data to shape break-through creative campaigns

Strategic planning

  • Behavioural science

  • Data insights

  • Research and analysis

  • Campaign strategy

  • Social and content strategy

  • Communications design

  • Digital strategy and planning

  • Media planning

Creative ideation

Powerful ideas that let brands reimagine the old and ideate the new

Creative ideation

  • Creative workshops

  • Territory exploration

  • Concept development

  • Film, TV and video storyboards

  • Print and direct mail

  • Iterative campaign design

  • Concepting and storyboards

  • Cross-platform creative design

  • End-to-end integrated campaign development

Behaviour change

Applying human science and behavioural economics to drive new behaviour for the public good

Behaviour change

  • Behavioural mapping

  • Research design and testing

  • Qualitative and quantitative research

  • Campaign planning and set-up

  • Integrated design and management

  • Campaign analytics and evaluation

Brand design

Building and driving business growth through brands with purpose

Brand design

  • Brand transformation

  • Brand communications

  • Corporate storytelling

  • Brandmark design

  • Brand governance and management

  • Employer branding and EVP

Video and digital content

Bringing brands and campaigns to life through digital storytelling

Video and digital content

  • Brand stories

  • TVCs

  • Explainer and educational video

  • Animation

  • Event videography

  • Social media / influencer content

  • Film design and production

Digital content creation

Be everywhere your customers are using channel centric content and media buying

Digital content creation

  • Online advertising campaigns

  • Native and sponsored content

  • Google Adwords

  • Facebook, LinkedIn, TikTok and Instagram campaigns

  • Digital retargeting

  • Programmatic advertising

  • Media buying and planning

Branded storytelling

Building brand love through authentic, engaging content

Branded storytelling

  • Native content

  • Brand storytelling

  • Video and testimonial films

  • Whitepapers

  • User-generated content campaigns

  • Employee advocacy

  • Infographics

  • Audio production

Beyond creative

Looking for additional services? Icon is Australia's leading integrated creative agency offering best-in-class PR, digital and creative services in Melbourne, Sydney and Canberra. Contact us today.

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