We make brands
matter through the
creative application of
deep human insights
and connected
thinking.
In today’s experience economy, people embrace brands that reflect their beliefs and aspirations. By understanding this new landscape, Icon helps clients connect with audiences in the moments and places that matter.
We call this connected creativity; a channel agnostic model and creative approach for our times.
Creative services
Creative thinking and the Pursuit of Possibility is our agency's mantra. It fuels our passion for innovation, collaboration and projects with a social cause. Work with us if you're looking for ways to differentiate your brand, service or campaign.
Strategic planning
Mining deep human insights and data to shape break-through creative campaigns
Strategic planning
Behavioural science
Data insights
Research and analysis
Campaign strategy
Social and content strategy
Communications design
Digital strategy and planning
Media planning
Creative ideation
Powerful ideas that let brands reimagine the old and ideate the new
Creative ideation
Creative workshops
Territory exploration
Concept development
Film, TV and video storyboards
Print and direct mail
Iterative campaign design
Concepting and storyboards
Cross-platform creative design
End-to-end integrated campaign development
Behaviour change
Applying human science and behavioural economics to drive new behaviour for the public good
Behaviour change
Behavioural mapping
Research design and testing
Qualitative and quantitative research
Campaign planning and set-up
Integrated design and management
Campaign analytics and evaluation
Brand design
Building and driving business growth through brands with purpose
Brand design
Brand transformation
Brand communications
Corporate storytelling
Brandmark design
Brand governance and management
Employer branding and EVP
Video and digital content
Bringing brands and campaigns to life through digital storytelling
Video and digital content
Brand stories
TVCs
Explainer and educational video
Animation
Event videography
Social media / influencer content
Film design and production
Digital content creation
Be everywhere your customers are using channel centric content and media buying
Digital content creation
Online advertising campaigns
Native and sponsored content
Google Adwords
Facebook, LinkedIn, TikTok and Instagram campaigns
Digital retargeting
Programmatic advertising
Media buying and planning
Branded storytelling
Building brand love through authentic, engaging content
Branded storytelling
Native content
Brand storytelling
Video and testimonial films
Whitepapers
User-generated content campaigns
Employee advocacy
Infographics
Audio production
2020 Showreel
Watch
Icon creative's
2020 showreel
Latest work from creative
You Haven’t Been Drinking Alone
Helping the elderly tram safely
Jana – revitalising one of Australia's most trusted investment brands
Encouraging tramming excellence
“3-Bin” household waste collection campaign for Shire of Augusta and Margaret River
Truly Incredible Care
Australia India Council – shining a spotlight on success
Behaviour change campaign for Sustainability Victoria's $16.5 million upgrade to e-waste recycling centres
Beyond creative
Looking for additional support? Our integrated, in-house model can scale to meet your unique requirements.
Jump to one of our other business units:
