Campaigns that drive measurable impact

Icon are a multi award-winning Australian public relations agency offering integrated PR, communications, social media, digital content, media strategies and creative services in Melbourne, Canberra and Sydney.

We’re unlike any other PR agency in Australia. We work at the vanguard of new PR practice, leveraging our integrated creative agency services to help clients optimise their earned, owned, bought and shared media channels.

Our experienced PR and communications team consists of social media, content marketing, strategic communications and event experts, headquartered in Cremorne, Melbourne.

Icon's fully integrated PR and communications service model gives clients access to strategic creative thinking and digital platform experts. Our PR campaign solutions are channel agnostic and draw on an ever changing communications landscape.

Joanne Painter
Managing Director
Icon Agency

PR strategy and advisory

Expert senior counsel spanning communications strategy with a focus on change management and digital enablement.

Corporate and government

Strategic advice through to tactical PR support and campaigns for in-house communications, media and government relations teams.

Community and stakeholder engagement

Build advocacy and strengthen relationships with key stakeholders via structured engagement programs, focus groups, facilitated workshops and surveys.

Issues and crisis communications

Protecting brand reputation from crisis scenario testing to crisis communications planning, issues management and CEO advisory.

Media relations and publicity

Driving earned media through targeted public relations, Press Office, news jacking and event/product publicity.

Influencer strategy and marketing

Tapping the power of social influencers to shape brand perceptions and drive tangible outcomes.

Social media

Multi-platform social media content creation, strategy, planning, community management and issues resolution.

Media training

Customised programs for corporate spokespeople, conference presentations, public speaking and media relations. View our full list of media training services.

Media analytics and reporting

From data analytics to leveraging PR and communication insights via social media, influencer and traditional media measurement, metrics and reporting.

Content creation and digital marketing

Creating, curating and publishing branded content including text copywriting, video and TVC production, infographics and audio files. 

The pursuit of possibility

As pioneers of digital PR in Australia, we embrace change with passion. We partner with clients who are ready to embrace new possibilities; clients who, like us, want to break with convention and inspire new beliefs about their brand.

Since 2002 we’ve worked hard to create a culture of innovation and excellence. We are known for our exceptional senior team, insight-driven solutions and award-winning campaigns. We help clients adapt and thrive in today’s fast-changing communication and media landscape.


Extraordinary thinking doesn’t go unnoticed. We’re proud to have won over 40 international and national PR awards since 2014.