Icon is an integrated creative agency, specialising in behaviour change campaigns and branded content experiences for government, corporate and B2B clients around Australia and SE Asia.
Headquartered in Cremorne, Melbourne, we are a modern marketing communications agency for digital-era clients who want their brand to be seen and heard.
We’re unlike any other advertising agency in Australia: working at the leading edge of creative advertising and marketing, and leveraging our integrated creative agency services to deliver on marketing investment.
“We work with clients who are ready to embrace the possibility of creatively led thinking to inspire new behaviours.”
Rod Clausen and Ed Bechervaise
Creative Directors - Icon Agency
Creative and advertising strategy
Expert senior counsel spanning communications and marketing strategy with a focus on behaviour change and digital enablement.
Marketing and advertising campaign ideation
Our internationally recognised creative directors specialise in campaign concepts and ideation for TVCs, video, print advertising, direct mail, websites and apps.
Brand and creative design
From a brand style guide and brand strategy to rebranding and logo design, our creative branding experts understand the power of visual communication.
TV commercial and video
We create compelling TVCs and video content that pairs strategic insight with creative advertising experience to help business stand out and transform.
Social and digital media advertising
Advertising using social and digital media has overtaken traditional media. We specialise in social media advertising, SEM, retargeting, and online marketing campaigns.
We draw on our large social media influencer network to plan and execute digital influencer marketing campaigns to promote your business and brand.
Branded content and digital marketing
Creating, curating and publishing branded content including copywriting, video and testimonial film production, infographics and audio files.
The pursuit of possibility
As pioneers of integrated creative communications in Australia, we embrace change with passion. We partner with clients who are ready to embrace new possibilities; clients who, like us, want to break with convention and inspire new beliefs about their brand.
Since 2002 we’ve worked hard to create a culture of innovation and excellence. We are known for our exceptional senior team, insight-driven solutions and award-winning campaigns. We help clients adapt and thrive in today’s fast-changing communication, advertising and marketing landscape.
Extraordinary thinking doesn’t go unnoticed. We’re proud to have won over 30 international and national awards since 2014.