As pioneers of integrated creative communications in Australia, we embrace change with passion. We view the world through the lens of optimism. We look for possibility in what we do.

By focussing on what the future could be and pursuing that possibility we can positively impact communities and transform brands. We bring the possible to life by mixing insight, creativity and human connection to inspire change. With vision and collective action anything is possible.

Creative advertising and Digital Campaigns that drive business and brand

Icon is an integrated creative, PR and digital agency, specialising in behaviour change campaigns and branded content experiences for government, corporate and B2B clients around Australia and SE Asia.

Headquartered in Cremorne, Melbourne, we are a modern marketing communications agency for digital-era clients who want their brand to be seen and heard.

We’re unlike any other creative content agency in Australia: working at theleading edge of creative advertising, PR and marketing, and leveraging our integrated service model to deliver on marketing investment.

We work with clients who are ready to embrace the possibility of creatively led thinking to inspire new behaviours.

Rod Clausen and Ed Bechervaise
Creative Directors — Icon Agency

Creative and advertising strategy

Expert senior counsel spanning communications and marketing strategy with a focus on behaviour change and digital enablement.

Marketing and advertising campaign ideation

Our internationally recognised creative directors specialise in campaign concepts and ideation for TVCs, video, print advertising, direct mail, websites and apps.

Brand and creative design

From a brand style guide and brand strategy to rebranding and logo design, our creative content and branding experts understand the power of visual communication.

TV commercial and video

We create compelling TVCs and video content that pairs strategic insight with creative advertising experiences to help organisations stand out and transform.

Social media and digital advertising

Advertising using social and digital media has overtaken traditional media. We specialise in social media advertising, SEM, retargeting, and online marketing campaigns.

Influencer marketing

We draw on our large social media influencer network to plan and execute digital influencer marketing campaigns to promote your business and brand.

Branded content and digital marketing

Creating, curating and publishing branded content including creative copywriting, video and testimonial film production, infographics and audio files.