ICON and Xenai Digital are excited to announce a strategic partnership that combines unparalleled expertise in Salesforce, CX, UX, UI, IA design, and open-source technologies such as Drupal and GovCMS. Our collaboration provides clients with comprehensive, end-to-end service design and technology upgrades, ensuring cutting-edge solutions tailored to their needs.
ICON co-founder Chris Dodds says: “Australian businesses and government departments need robust, flexible, and scalable solutions to meet citizens' evolving needs. Our partnership approach utilises the power of Salesforce, Drupal, and GovCMS to deliver customised content, targeted communications, and superior user experiences. We’re excited to partner with Xenai Digital to expand our client service offering”.
Headquartered in Melbourne with offices nationally, ICON specialises in end-to-end user engagement, design, content strategy and development with deep expertise in Drupal and GovMCS SaaS/PaaS. Extend engagements via our in-house brand, PR and communications, behaviour change, and media training capabilities for end-to-end creative communications campaigns.
Australian Agency Xenai Digital provides solutions to accelerate the path to value from Salesforce adoption, enabling clients to fully leverage their data and technology investments to demonstrate ROI. With a strong focus on customer experience (CX) automation, the team is passionate about driving growth and engagement with unmatched efficiency, delivering exceptional value, and maximising tangible business returns.
As Australian-based, founder-led SMEs, both firms share a commitment to technical and design excellence, accountability and cost-effective service delivery.
Areas of Expertise
ICON specialisations:
- Stakeholder engagement and user testing
- Service design, including creative and communications strategy
- Customer Experience (CX) design
- User Experience (UX) and User Interface (UI) design
- Information Architecture (IA) design
- Open source technologies such as Drupal, GovCMS
- Content strategy, governance, and production
- Managed services
Xenai Digital specialisations:
- Salesforce implementation and optimisation
- CRM strategy and development
- Data management and analytics
- Custom application development on the Salesforce platform
- Marketing Campaign Management
- Lifecycle Marketing Automation
- Salesforce training and support
Client benefits
Our unified approach to service design and technology change addresses all aspects of your digital transformation needs.
Our partnership leverages the best of both worlds – Xenai Digital’s Salesforce mastery and ICON’s extensive capabilities in experience design and open-source solutions.
Clients will have access to:
- End-to-end project delivery from initial consultation and service design to implementation and ongoing support
- Seamless integration of Salesforce with user-centric design principles to enhance customer journeys and experiences
- Automated marketing campaigns across multiple channels
- Leveraging AI and advanced analytics to deliver personalised, data-driven customer interactions and insights.
- Expert content creation, distribution, and governance, ensuring consistent, tailored communication across all channels
- Marketing analytics and ROI measurement
- Integrated solutions using Salesforce and open-source platforms like Drupal and GovCMS, ensuring robust, scalable, and future-proof systems
- Managed Services via AWS, Platform.sh, and GovCMS.
Read more about ICON and Xenai Digital's combined service model.
Contact Us
Reach out for more information:
ICON
Christopher Dodds
Email: chris@iconagency.com.au
Xenai Digital
Pauline Pangan
pauline@xenaidigital.com.au