Icon Agency is thrilled to announce that our work on CARE Australia's ‘Her Circle’ campaign has been honoured with the Bronze Award at the Anthem Awards 2023 for the ‘Diversity, Equity & Inclusion - Campaign - Non-Profit’ category. We are pleased to be awarded for the second year in a row at the Anthem Awards.
This campaign, which sought to increase awareness about the challenges faced by women globally and empower them to be changemakers, was notable for its creativity and successful outcomes.
The campaign's success can be credited to our inclusive and thoughtful approach, which encouraged people to think about their support networks and the combined strength of women boosting one another.
Additionally, the campaign's excellence in promoting awareness and positive change has received multiple awards, including Silver for the Influencer Campaign in the PRIA GTAs 2022, being shortlisted for The SABRE Award for Superior Achievement in Purpose 2022, and the Best Ad Campaign - Championing the Equality Cause at the B&T Women in Media Awards 2023.
We are delighted not only to have achieved these honours but also to have formed new brand ambassadors and collaborations, which strengthen our commitment to supporting CARE Australia's ongoing work. Special thanks to our Her Circle ambassadors, Allira Potter, Ashleigh Streeter-Jones, Nyadol Nyuon, and Grace Tame, whose powerful voices added depth and authenticity to the campaign.
This award demonstrates the power of collaboration and the necessity of promoting women's experiences as changemakers. We are dedicated to pushing for a society in which all people, regardless of gender, have equal access to the resources and opportunities necessary for an improved future.