How has behavioural science evolved over the last few years, and what are the implications for organisations, marketers and communication professionals in designing appropriate solutions?
In this interview, Behavioural Researcher and long-time Icon partner Kris White sits down with the Head of Icon’s Change Collective, Mat Crompton, to discuss this and much more.
They consider the need to be open and upfront about personal and collective biases, the value of undertaking a hypothesis amnesty in the initial stages of any program of work and the benefits of treating the audience as participants rather than respondents.
If you're interested in social and behavioural change, it's well worth a watch.
