In a resounding affirmation of our commitment to purpose-driven work, Icon Agency has secured two prestigious awards at the 2nd Annual Anthem Awards.
Hosted by The Webby Awards, the Anthem Awards celebrate and honour organisations worldwide for their impactful endeavours that drive positive change on a global scale. Icon's strides in Diversity, Equity & Inclusion (DEI) has earned us the Silver award in the Service category for the National Disability Insurance Scheme (NDIS) Commission Website and the Silver award in the Influencer Endorsement category for our 'Still Six Lives' campaign.
The NDIS Quality and Safeguards Commission plays a pivotal role in ensuring the rights and well-being of individuals with disabilities in Australia. Their website provides a user-friendly platform that empowers individuals with disabilities to access essential information and resources seamlessly. This recognition reinforces Icon Agency's role as a leader in leveraging creative solutions to address societal challenges.
‘Still Six Lives' – Red Nose, SANDS Australia, Stillbirth Foundation, Blue Hearts and the Stillbirth Centre of Research Excellence
Silver, Diversity, Equity & Inclusion – Influencer Endorsement
'Still Six Lives' was more than a campaign; it was a movement that addressed the sensitive issue of stillbirth, amplifying the voices of those affected and creating a profound impact on society. The Silver Award recognises Icon Agency's innovative approach in bringing together influencers and organisations to endorse a cause that transcends boundaries.
The campaign successfully raised awareness and ignited conversations about stillbirth, an often overlooked and stigmatised topic, achieving some amazing results.
The campaign successfully reached a wide audience, with a potential reach of 250 million through PR strategies and 8.3 million through partnering with influencers.
Independent research revealed the success of the campaign, as soon-to-be parents reported an 8.2% increase in adopting the recommended side sleeping position, a 5.5% increase in quitting smoking, and a 4.5% increase in monitoring foetal movements.
The Anthem Awards recognise Icon Agency's achievements, yet the agency attributes its success not only to accolades but also to the shared values and dedication of each team member. The global recognition serves as a testament to Icon's journey, driven by a collective commitment to purpose, innovation, and positive impact.