The City of Whittlesea engaged Icon Agency to develop and deliver a promotional campaign to encourage local residents to eat, drink and think local in light of the COVID-19 pandemic.
The campaign was a result of the numerous COVID-19 lockdowns Victoria endured and the subsequent impact on hospitality venues. In response to the pandemic, the City of Whittlesea proactively helped local businesses to implement ‘al-fresco’ style dining to encourage patronage.
Dine out(side) in the
City of Whittlesea
Icon developed a simple call to action to engage the community and local hospitality businesses - ‘Dine out(side) in the City of Whittlesea’. All supporting video, imagery and copy complimented the overarching idea of the great experiences residents can have eating, drinking and supporting local businesses.
The campaign put local business owners at its core, with three owners featured prominently as the hero talent. This bought an element of trust and familiarity into the campaign showcasing well-known faces locals know and love.
In light of the impact of lockdowns across Victoria, Icon had to be agile in its COVID-safe production approach, working within the confines of restrictions.
After numerous pivots, a one-day shoot was executed, working across three business locations and with their respective owners, capturing all content and imagery for the campaign execution.
Campaign creative ideation
Media strategy and channel planning
Video and imagery production
Social media content
Graphic design and asset development