Icon Agency and The Future Communicators Foundation (FCF) have announced Sofiya Khan and Georgie Menzies as the winners of the inaugural Icon Agency Future Communicators Foundation Scholarships.
Lead Image: Sofiya Khan and Georgie Menzies
Icon Agency sponsors two annual scholarships at $2500 AUD each for senior undergraduates enrolled in Public Relations programs at RMIT University, Melbourne.
Each year, the Icon Agency FCF Scholarship focuses on a theme addressing PR strategies for sustainability, with the 2023 theme centring on “Social Responsibility to the Environment in Australia.” Students are tasked with designing an inventive communications campaign that raises awareness of these challenges in a financially conscious and resource-effective approach.
Sofiya Khan won for her “Realfoods: Sip & Learn” campaign, which presents a partnership with Realfoods, a volunteer-run, social enterprise café on RMIT campus. The proposed “Sustainability Mastery Series” would offer workshops in environmental responsibility, leading to an RMIT Sustainability Credential. The campaign also aims to increase sales of the café’s ethically sourced, fair-trade products by 30% over six months.
“The Icon FCF Scholarship is an invaluable tool in furthering my education,” said Khan. “It’s an opportunity to stretch my communication skills to work on what I care about most — sustainability and social responsibility”.
