PROI Worldwide has recognised three firms as inaugural winners of its Agency of the Year (AOY) Award including Australian agency Icon Agency for the APAC region.
Icon achieved exceptional revenue growth in 2022, restructured the leadership team with a focus on culture, and added a new paid parental leave policy. The firm took a strong leadership role in artificial intelligence thought leadership in the Australian PR industry. Icon also delivered significant new business wins and several industry Agency of the Year awards.
PROI is the world’s largest partnership of entrepreneurial communications agencies with partners in 65 countries.
The annual PROI AOY Award is bestowed upon one agency per Region, based on exceptional growth and development as an entrepreneurial business the previous calendar year. Each recipient was evaluated on its business strength, including revenue and new client growth, talent development, innovation and industry awards, as well as its commitment to PROI.
