Salesforce appoints Icon Agency to manage Australian communications program

Icon Agency team photo

This article was originally published in Campaign Brief.

Leading independent PR firm, Icon Agency has been appointed by Salesforce to manage its Australian communications for the global CRM leader in CRM.

Says Joanne Painter, Managing Director, Icon Agency: “We’re thrilled to work with a value-led business, dedicated to trust, customer success, innovation, equality and sustainability. It’s a time of tremendous change and we need more innovators and change-makers to navigate significant headwinds.”

Salesforce believes business is the greatest platform for change and is committed to doing well and doing good, making the brand a seamless addition to Icon’s purpose-driven client base.

Says Painter: “As a trusted digital adviser, Salesforce is perfectly placed to support the evolution of businesses to a more resilient, prosperous, and sustainable future. Salesforce is an ideal fit for Icon’s brand platform, ‘For people, with purpose.”

Icon’s purpose-driven ethos has helped create explosive growth over the past two years, with revenue and staff numbers more than doubling.

Says Painter: “We continue to cement our expertise in the tech sector to complement our existing strengths in healthcare, education and government.”

Last month, Icon won ‘Global Digital PR Agency of the Year’ along with ‘Australian PR Agency of the Year’ in the prestigious SABRE awards by PRovoke Media. These accolades further embed Icon’s credentials as Australia’s integrated communications agency of choice.

Says Painter: “Purpose is not just a lofty ideal. We’re committed to work that makes the world better, enabling us to rapidly expand whilst producing award-winning work. The results are clear: purposeful work works.”