Purpose, hybrid work and talent wars

The below snippet was included in AdNews' article 'Talent War - How agencies are encouraging employee belonging when WFH'

Chris Dodds, Co-founder and Managing Director – Digital at Icon Agency told AdNews: “Remuneration is important, however, it’s only one factor that employees look to when choosing an employer. Culture, capacity to learn and progress, hybrid work arrangements and perks are all part of the mix.

“At Icon we’ve noticed a growing shift towards employees looking to move to more purposeful work – a commitment hard-baked into our ethos. In fact, pretty much every new person we’ve interviewed over the last few months has mentioned a desire to work on projects that will have a positive impact on people, communities and the planet.

“We believe this attitudinal shift will continue to develop alongside remuneration factors – especially for younger team members who are rightly demanding change and work for good.”

Make what matters.
Let’s talk.

132C Gwynne Street
Cremorne VIC 3121 Australia
Suite 3-4, Level 6
2-12 Foveaux Street
Surry Hills NSW 2010 Australia
Suite 4, 32 Thesiger Court
Deakin ACT 2600 Australia
25 King Street
Bowen Hills
Brisbane QLD 4006 Australia
Suva Business Center
177-181 Victoria Parade
Suva, Fiji

ICON recognises the First Peoples of this nation and their ongoing connection to culture and country. We acknowledge First Nations Peoples as the Traditional Owners, Custodians and Lore Keepers of the world's oldest living culture and pay respects to their Elders past, present and emerging.

Australia's leading integrated agency offering best-in-class PR, digital and creative services in Melbourne, Sydney, Brisbane and Canberra.

Copyright © 2024 ICON Agency (ABN 12 103 086 451) /Privacy statement