Icon Creative

Branding and design

Branding banner

We’re passionate about building brands with purpose

As a next generation digital communications and design agency, we create integrated brand campaigns and best-in-class designs that connect with today’s always-on customers.

We’re innovation leaders, with a 20-year history of end-to-end creative services.

From brand identity development to brand storytelling, our approach to branding and design unleashes the potential in existing brands and develops powerful new ones.

Brand strategy and brand transformation

Today’s disruptive, digital world asks more of brands.

We’re experts in brand strategy and brand transformation. We use data and context to identify your unique value proposition and brand attributes.

Once we’ve framed your organisation’s values and ‘essence’ in a clear and concise manner we’ll provide you with a go-to-market framework including a brand narrative and brand book.

We’ll then tell the world your story with strategic, cross-platform brand communications.


Visual identity

Your brand’s visual identity is so much more than a logo.

It’s the face you show the world.

It should be rigorous and recognisable. Consistent and considered.

Our creative team will help you develop every aspect of your brand’s visual identity – from ideating an overarching look and feel to asset design and development.

Human-centered brand design

We apply human-centered design thinking to unlock a brand’s purpose.

It’s an approach to branding that places people at the centre of all design and service decisions.

This helps us create work that will meaningfully engage with internal and external audiences.


End-to-end creative services

We’re purpose-built to help organisations navigate change and transformation.

Our award-winning, multidisciplinary team delivers agile, responsive and targeted creative services to help unlock the purpose of your brand.

Our creative services include best in class:

  • Brand positioning

  • Brandmark design

  • Corporate storytelling

  • Graphic design

  • Brand governance and management

  • Employer branding and EVP

  • Brand style guide

Our latest creative work

Creativity is at the heart of everything we do. Here's some of our most recent creative work.