Creating one dynamic brand
for two distinct audiences
Research has found that 1 in 3 people with a disability avoid social situations, which in turn leads to lower psychological well-being. For the elderly, the quality of social connections is around four times more important as a predictor of retirees’ physical and mental health than the state of their finances. Put simply, social connection is undeniably linked to wellbeing, quality of life and better health outcomes. This human truth formed the foundation for the BodeWell brand to connect these two distinct audiences.
Supporting the launch through
To support the launch of the new BodeWell Community Care brand, Icon produced an organic Facebook content calendar. The approach aimed to raise awareness of BodeWell Community Care through leveraging new campaign assets, establishing the social media platform and raising brand salience with potential customers.
The organic social media shines a light on the authenticity of the brand, and highlights that the service is aimed at empowering individuals to make more possible. The content links back to the new BodeWell Community Care website, with the main call to action being to reach out to learn more about the services on offer.
Web Excellence Awards
Winner Health Care Services