Icon was engaged by Kinetic Super to rebuild their website from the ground up after successfully winning their public relations account. The existing site had limited functionality for managers to update content, and the user experience was complex and confusing. Kinetic also wanted a fully customised CMS that could grow with their needs rather than being locked into an off-the-shelf product.
Kinetic Super wanted a category-defining website that represented their brand energy and philosophy of innovation and marketing-leading client service. Icon and Kinetic’s marcomms team stripped away the noise, created an easy-to-use content architecture, and simplified the site’s messaging. Numerous navigation prototypes were designed and tested before settling on a modern and engaging interface that drew on a mobile-first approach.
Using an agile
approach to building
a leading-class website
Kinetic Super wanted to run the project using an Agile development approach. This gave our team space to design and test multiple UX/UI approaches, and to refine the final design throughout the build. Functionality was also built around ongoing design and page behaviour requirements, rather than having every aspect of the build scoped up front.