The HCC provides a platform for the Victorian public to speak and be heard. They protect the rights and privacy of health consumers and assist in the resolution of complaints, advocate for improved health services, and provide outreach programs to agencies, service providers and their staff.
Icon was engaged to help HCC distil the 'What, Why, and How' of this important consumer-facing organisation into a new brandmark, a set of communications collateral, and a website.
National — 2016 Finalist in the AMI Awards for Marketing Excellence
Category — Public Sector Marketing
planning and open
to keep a broad
Catering for a wide range of integrated deliverables required careful planning, cross-agency alignment, and good old face-to-face teamwork. Working with HCC stakeholders and their project lead, our client service team built out a list of deliverables and set about detailing requirements and timings for the three main projects – brand, web, and print. Review stages included members from all our teams, ensuring a consistent roll-out of HCC's newly developed brand values, style guide, website and information collateral.
model for a consistent
Session outcomes and guidelines were used to begin the brandmark and style guide design phase. Concepts were developed and refined over multiple rounds, with the final mark consisting of three arrows (Providers, Consumers, and Commissioner) pointing to the wordmark. Colours, fonts, brandmark variations and display rules were added to the style guide and used to ensure a consistent roll-out of design collateral.
HCC's new website was designed around user personas, with key user journeys and landing pages identified during the information architecture stage. The new homepage offers clear pathways and information channels specifically created for submitting a complaint, for reviewing the process and for understanding health records; it also features tips for handling complaints, code of conduct, prohibition orders, news and events, and general information.