Icon’s media campaign for Airwallex’s Series C fundraising broke as one of the world’s biggest business news items that day. By the end of the week of the announcement, Icon had achieved:
731 pieces of coverage worldwide, with a reach of 753m – including 101m in the USA and 51m in Australia
Global broadcast reach of 415m
16 articles across Australia tier-one media, including the Australian Financial Review, ABC News and Bloomberg
A 144% increase in positive mentions, compared to the three months previous.
Icon has continued to lead media relations for Airwallex across 2019 and into 2020, working on major announcements including a product launch with VISA, integration with Xero and scholarship announcement with the University of Melbourne.
Corporate announcements have been accompanied by an extensive thought leadership program, which has seen two of Airwallex’s co-founders, Jack Zhang and Lucy Liu, become the go-to’s in the Australia media for all matters business and finance.
From March 2019 to March 2020, media coverage on Airwallex in the Australia alone surpassed a mammoth 506m, with 99.5% of reports tracking positive or neutral sentiment. Airwallex closed 2019 being awarded the title of Australia’s number one fintech in KPMG and H2 Ventures’ Fintech100 report.