Originally appeared in: Mumbrella.com.au
Clemenger out, Ogilvy and Dentsu in as Qld shakes up creative roster
By Eleanor Dickinson
January 22, 2026
Queensland has unveiled a new creative agency roster, bringing in holding company heavyweights Ogilvy Australia and Dentsu Creative, while saying farewell to Clemenger BBDO.
The expanded roster grows the state’s agency pool from 15 to 45 for the next five years, retaining all incumbents apart from Clemenger and Brisbane-based independent Redsuit.
ICON is proud to be appointed to the Queensland Government Creative Advertising Panel, which recognises our capability to deliver integrated campaigns across strategy, creative development and production – supporting behaviour change and public awareness across Queensland.