The climate crisis and what tech PR can learn from scientists

David Radestock

David Radestock, Director of Technology PR

This article was originally published in AdNews.

The Intergovernmental Panel on Climate Change (IPCC) recently released its final report, known as AR6, and while the findings make for grim reading, there are valuable lessons to be learnt for the technology sector and those responsible for telling its stories.

The window to keep global warming to 1.5 degrees - the long-held target to limit catastrophic impacts - is rapidly closing. With an ever-narrowing pathway, radical action will be needed, from deeper and more rapid emissions reductions to increased climate finance to fund adaptation efforts.

The report also makes clear there is a significant and increasing role for technology alongside these measures.

In Australia, the role of technology in combating climate change can cause disquiet. Scott Morrison’s ‘technology not taxes’ mantra was widely derided, and has risked an environment where technology is seen as a way of avoiding necessary tough choices and major investment.

The Labor government has upweighted messaging on its efforts to legislate an emissions target and negotiated changes to the safeguard mechanism. Technology remains a key plank of its plans to decarbonise Australia, but does not lead headlines as it once did.

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