Safe Transport Victoria is the regulatory body responsible for safety in taxis, rideshare, buses and marine vessels.
They were recently formed due to a merger between Transport Safety Victoria and Commercial Passenger Vehicles Victoria.
Icon was appointed to design and develop a static microsite for their Melbourne Grand Prix taxi and rideshare campaign, which served to raise safety and awareness for taxi drivers and passengers alike.
As an informative one-stop pit stop for taxi and rideshare passengers, the site was built off Safe Transport Victoria’s design system and highlights top tips on rider safety and etiquette in a clear, easy-to-read manner.
In the spirit of Formula One racing, the campaign also incorporated a dose of friendly competition, offering site goers the chance to win a local restaurant voucher. To service this, a webform was embedded into the site which users could complete to enter.
With a tight 7-day deadline, an agile design approach was adopted amongst designers and developers in order to launch the site in time for the international event. A challenge Icon was excited to tackle and delivered in record time.
The final outcome is a user-friendly, accessible interface, with a clean design that aligns with the brand’s identity and campaign.
To see the sight in action, race over to https://safetransportvic-grandprix.com/
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