Developing a one-stop information pit stop for Transport Safety Victoria in 7 days

woman using the Safe Transport Victoria website on her phone and laptop

Safe Transport Victoria is the regulatory body responsible for safety in taxis, rideshare, buses and marine vessels.

They were recently formed due to a merger between Transport Safety Victoria and Commercial Passenger Vehicles Victoria.

Icon was appointed to design and develop a static microsite for their Melbourne Grand Prix taxi and rideshare campaign, which served to raise safety and awareness for taxi drivers and passengers alike.

As an informative one-stop pit stop for taxi and rideshare passengers, the site was built off Safe Transport Victoria’s design system and highlights top tips on rider safety and etiquette in a clear, easy-to-read manner.

In the spirit of Formula One racing, the campaign also incorporated a dose of friendly competition, offering site goers the chance to win a local restaurant voucher. To service this, a webform was embedded into the site which users could complete to enter.

With a tight 7-day deadline, an agile design approach was adopted amongst designers and developers in order to launch the site in time for the international event. A challenge Icon was excited to tackle and delivered in record time.

The final outcome is a user-friendly, accessible interface, with a clean design that aligns with the brand’s identity and campaign.

To see the sight in action, race over to

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