Engineers Australia is the peak body for the engineering profession in Australia with approximately 115,000 individual members.
Icon was appointed to design and develop a new website that aimed to eliminate the challenges faced by the business and its customers. One of the top priorities was to transform the customer experience for interactions with the public-facing website.
The biggest challenge Icon faced was to redesign the confusing navigation on the old website that featured a complex information architecture. Icon broke through the traditional use of a horizontal menu system and proposed a hamburger menu system. To ensure the stakeholders were confident with the proposed menu system, Icon put it through user experience testing with a number of participants.
The final outcome is a modern and clean website with an easy-to-use navigation system. This wouldn’t be possible without the close-knit working relationship with Engineers Australia’s project team and its stakeholders.
You can see the new Engineers Australia website here.
Check out more of our digital projects here.