Mentors matter: Why mentoring is such an important part of our agency’s ethos

Colleague demonstrating work on computer

We love it when Icon’s people are recognised for their great work.

So naturally, we were overjoyed to learn our PR Group Account Director Fiona Miller-Nwoke had been nominated as Mentor of the Year at B&T’s Women in Media awards.

But we weren’t surprised.

Mentorship has been a strong part of our agency’s ethos since day one.

When you’re part of the Icon team you have permission to experiment, be brave with your ideas and express yourself, knowing you’re working in a safe environment.

Strong mentors give our staff permission to be bold and our unique integrated structure provides opportunities to move between fields, retrain or upskill.

“Mentoring plays a vital role at Icon – from simple advice to assistance learning new skills or moving between divisions,” says Icon’s co-founder Chris Dodds.

“As an integrated agency, our team has the opportunity to retrain or upskill. It helps them develop their careers and enables the agency to promote from within our talent pool.

“One of our sayings is, ‘Knowledge isn't a tool of control.’ We encourage everyone to use what they know for the benefit of all, and mentoring helps guide this ethos.”

Here are some great examples of mentorship across the agency.

Luke Matthews
Senior UX Designer
Matt White
UX Design Director
Matt and Luke at NDIS

Luke joined Icon as a graphic designer but decided to dip his toes in web design. With guidance and encouragement from Matt, he’s become an integral part of our Digital team.

“Matt was and is a great mentor,” says Luke.

“He was patient, listened to me and open to ideas. A good mix of practice and theory.”

Lyla Thorn
Marketing and Design Executive
Tammy Trinh
Digital Optimisation Manager

Tammy’s helped Lyla upskill significantly, getting her up to speed with Icon’s CRM and guiding her on several integral digital marketing tasks.

Darby Kelly
PR Account Executive
Sam Cairns

Sam worked closely with Darby to expand the scope of her role. She now provides pivotal support for the content production team in the delivery of key projects.

To finish, here’s a great story from Senior Digital Designer Warren Sheean.
Warren Sheean

“I mentored Alison who joined us as an intern for three months,” he says.

“I teach a RMIT UI short course and she was a student. She asked if she could do work experience at Icon because she had received countless rejections and couldn't even get an interview. Following her internship she received two interviews in the first week and has now been offered a full time UX/UI role at a digital agency.”

We’re always on the lookout for Australia’s best and brightest talent. You can learn more about working for Icon here.

Make what matters.
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