Encouraging people to speak up safely when feeling mistreated
When corruption and misconduct happen in the public sector, it hurts us all. We expect the public sector, state government, local council and police officers to perform their duties lawfully, honestly, professionally and ethically for the good of the community.
Sadly, this is not always the case and it’s up to all of us to speak up when something is not right. Icon Agency partnered with The Independent Broad-based Anti-corruption Commission (IBAC) to design a targeted creative communications campaign to increase awareness of their police oversight role within regional Victoria, with a specific focus on LGBTIQA+ and CALD communities.
Tackling unreported police misconduct
IBAC is Victoria's agency responsible for preventing and exposing public sector corruption and police misconduct. A significant part of IBAC’s role is to have independent oversight of Victoria Police to ensure police act impartially, professionally and in accordance with the law and with respect to human rights.
IBAC's jurisdiction covers serious misconduct such as assault, disclosing sensitive police information, major cover-ups, bribery or fraud. IBAC also takes complaints on any conduct which would bring Victoria Police into disrepute or cause the public to lose confidence, including breaches of human rights such as racism, sexist or discriminatory use of power, degrading treatment, and the safety and wellbeing of a victim or complainant.
IBAC receives thousands of complaints relating to Victoria Police every year. However, its intelligence suggests there may be incidents of police misconduct that go unreported by the public, particularly in parts of regional Victoria.
Our communications set out to raise awareness about IBAC’s police oversight role, what police misconduct is and how the community can report it.
Creative concept and development