Brand awareness and share of voice increased
We secured featured thought leadership pieces online and in print in Australia’s pre-eminent platforms: the Australian Financial Review, The Age, the Sydney Morning Herald and The Australian – syndicated across other outlets and magnified through social channels.
Significantly, key Schneider leaders were featured as voices of expertise and authority in reporting of energy issues in major outlets. Using our networks, media relationships grew as we established awareness of Schneider Electric.
Brand awareness and share of voice increased, but most importantly so did Schneider Electric’s input into the key debates around the energy transition, efficiency, and sustainability.