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2020-10-17T05:19:36.000Z
Sydney Harbour at night
Reputation for Schneider
Led by Reputation

Schneider

Powering thought leadership for an energy giant

A global leader in energy efficiency

Schneider Electric is the global leader in energy efficiency and digital transformation, its customers include Australia’s major energy users, it is at the forefront of world debates on innovation and sustainability, it also owns consumer brand Clipsal.

Despite its reach, brand awareness in Australia was low, share of voice lower and Schneider Electric had no voice on issues it knew were significant.

We identified and trained leaders for media opportunities, engaged with key media figures and developed thought leadership opportunities.

schneider electric
man electrics

Brand awareness and share of voice increased

Numerous thought leadership pieces featured both online and in print in Australia’s pre-eminent platforms: the Australian Financial Review, The Age, the Sydney Morning Herald and The Australian – syndicated across other outlets and magnified through social channels.

Significantly, key Schneider leaders were featured as voices of expertise and authority in coverage of energy issues in major outlets. Utilising our networks, media relationships grew as awareness of Schneider Electric built.

Brand awareness and share of voice increased, but most importantly so did Schneider Electric’s input into the key debates around energy transitions, efficiency and sustainability.

Financial Review
Business review
Business review

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Chatswood NSW 2067 Australia

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We acknowledge the Traditional Owners of the land on which our offices are situated. Melbourne – the Bunurong Boon Wurrung and Wurundjeri Woi Wurrung peoples of the Eastern Kulin Nation. Sydney – Gadigal of the Eora Nation. Canberra – the Boon Wurrung people of the Kulin nations. We pay our respects to their Elders, past and present.

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