Schneider
Powering thought leadership for an energy giant
A global leader in energy efficiency
Schneider Electric is the global leader in energy efficiency and digital transformation, its customers include Australia’s major energy users, it is at the forefront of world debates on innovation and sustainability, it also owns consumer brand Clipsal.
Despite its reach, brand awareness in Australia was low, share of voice lower and Schneider Electric had no voice on issues it knew were significant.
We identified and trained leaders for media opportunities, engaged with key media figures and developed thought leadership opportunities.
Brand awareness and share of voice increased
Numerous thought leadership pieces featured both online and in print in Australia’s pre-eminent platforms: the Australian Financial Review, The Age, the Sydney Morning Herald and The Australian – syndicated across other outlets and magnified through social channels.
Significantly, key Schneider leaders were featured as voices of expertise and authority in coverage of energy issues in major outlets. Utilising our networks, media relationships grew as awareness of Schneider Electric built.
Brand awareness and share of voice increased, but most importantly so did Schneider Electric’s input into the key debates around energy transitions, efficiency and sustainability.
