It's all here in the City of Whittlesea launched in May 2022 with the aim of motivating and inspiring local residents to spend locally within their community.
The promotional campaign recognised, supported and celebrated the 18,000+ local businesses in the municipality and everything they have to offer residents, locals and visitors from near and far.
Icon was engaged to plan, develop and implement an integrated and localised campaign which inspired people to think and buy local.
The COVID-19 pandemic had a devastating impact on Melburnians, with the City of Whittlesea being one of the hardest hit areas. With a high upturn of business closures and unemployment rates compared to the rest of the State, a true sense of loss was felt by the community, and the economic impact was devastating.
The Whittlesea Local Support Campaign aims to change the way that residents of Whittlesea spend their money by making them emotionally invested in the well-being of their community. When people spend money within the local economy, it has a positive impact on the municipality as a whole, creating more opportunities for businesses to thrive and creating more jobs. By encouraging residents to care about the impact of their spending habits, the campaign hopes to build a more prosperous and thriving economy for all.
Campaign planning and channel strategy
Video and imagery production