Becoming Crisis Ready
Prepare for anything
Is your business ready for if a crisis strikes? In business, a crisis can strike at any moment, from the most unexpected places, and often it’s not enough to switch to crisis management mode once one has occurred. Let's explore the steps you can take to ensure you are prepared in the worst of times.
Keep Your Team Informed
For successful crisis management, your team must be prepared to not only react appropriately to the occurrence of a crisis, but also to spot them before they come to fruition. When a situation occurs, the first step is to identify if this really is a crisis, or just an ordinary issue. Overreacting or underreacting to a situation will often escalate it further, so it’s crucial that your team understands what a crisis looks like and applies the appropriate measures needed to counter it.
Be Prepared for the Worst
When preparing for a crisis, one of the most important things to do is to look at your company and identify risks. Depending on the nature of your business these risks may differ, however being able to spot potential hazards can allow you to prepare specific counter-measures should worst come to worst.
Examples of risks include things such as the leaking of sensitive information about your company or one of its employees, employee misconduct, or an accident occurring at your workplace. While it is possible to identify and assess many of the risks facing your company, it is important to understand that there will always be events you can’t fully prepare for.
Make Risk Assessment a Daily Activity
Risk assessment takes time and resources, and that’s why it’s important to incorporate this process into your daily activities – saving yourself the hassle of tackling the issue later. Practice makes perfect after all, and when preparation for crisis management is implemented into your company’s internal processes it becomes second nature.
Communication is Key
One of the worst things that can happen during a crisis is poor communication. A crisis is a tense and stressful time so it’s easy for communication up and down the corporate ladder to become sluggish. In preparing for a crisis ensure that you have systems in place that make communication quick and effective.
It’s Not the End of the World
Unfortunately, crises do occur and sometimes no matter how well you’ve prepared they can become overwhelming and immensely damaging. If this is the case don’t be afraid to request the help of a PR agency you know and trust. After all, that’s what we’re here for.