26 October 2017 THE POSSIBILITY FILES – EDITION TWO

We’re a curious bunch. We love scouring the internet to find great examples of innovative thinking that remind us that anything is possible. This month we’ve found some great stuff from all corners of the world that we want to share with you.

How Facebook is connecting its 2D social network with the VR version

Further cementing its position at the forefront of digital innovations is tech giant Facebook, which recently previewed new features of its upcoming social VR product, Facebook Spaces, at its annual developer conference, F8.

Potentially the most significant announcement was the introduction of a new feed post format called 3D Posts, which will enable users to take the objects they create in VR by using a VR analogue to Adobe Illustrator or Facebook Spaces and share them on Facebook.

On Facebook, people can interact with the posts by swiping around them to view a 3D object from different angles, similar to how a person would watch a 360-degree video.

Once rolled out, Facebook Spaces will open up new possibilities for social media content creators and creative minds alike to leverage 3D posts for use in the promotion of brands and companies. It is certainly an exciting development in the VR space to watch for in the coming months.

Learn more about the features of Facebook Spaces here.

Adidas showcases the future of shoes creation 

Having significantly transformed mass production, automation now is entering the domain of customisation.

Leading sportswear brand Adidas recently unveiled AM4LDN, (“Adidas made for London”) and AM4PAR (“Adidas made for Paris”), the first two in a series of sneakers designed and manufactured for major cities around the world.  

Adidas’ ability to create small runs of unique shoes tailored to the needs of individuals is made possible thanks to years of work on digitising its supply chain and rethinking the way it makes footwear. Central to this process is Speedfactory, Adidas’ state-of-the-art robotic factory in Germany. 

With Adidas currently building a new Speedfactory in Atlanta, sneaker fans can look forward to getting their hands on customised shoes unique to their individual cities in 2018.

Read more about how Speedfactory, Adidas’ state-of-the-art robotic factory, works here. And watch the video here.

The next frontier in fabric tech is reinventing fashion with function

Smart phones, smart TVs, smart watches and now, smart fashion. A New York start-up, LOOMIA, is working on bringing tech to clothing that add comfort, safety and confidence to the human experience, without being intrusive.
 
The company calls its conductive textile, the LOOMIA Electronic Layer, imperceptible circuitry within a thin fabric. 

Another piece of proprietary technology, the LOOMIA Interconnect, makes the hard-to-soft connection between the fabric and the battery pack. All of these are designed to be sewn into a garment so that the whole system is contained.

The LOOMIA ecosystem speaks to a future of fashion in which we are less reliant on our phones – where our shoes can hold our personal data, where our jackets can help us navigate with haptic feedback or illuminate our path. 

LOOMIA has been in talks with several brands about partnerships, and the company expects products containing its technology to arrive on the market over the next 18 months.

Learn more about how LOOMIA is bringing smart fashion to life here.

Every bottle has a story: World’s first talking wine label

Home-grown wine company, Treasury Wine Estates, has launched the world’s first talking wine label that is interactive, fun and easy to use for its 19 Crimes brand. 

Treasury Wine Estates-owned wine label, 19 Crimes, celebrates the lives of exiled British convicts who were sentenced to live in Australia beginning in the late 18th century. The wine company brings the characters featured on each of its 19 Crimes wine labelled bottle to life through a series of animated characters representing individual exiled criminals, who are able to speak to users of a companion AR app. 

Check out the campaign here. Watch the video here.

Smartphone reimagined: ZTE launches a foldable dual-screen smartphone

In a highly saturated smartphone market, it is increasingly competitive for smartphone brands to stand out. One company has gone above and beyond with an ambitious plan to establish a new category of device: the foldable smartphone.  

Chinese smartphone company, ZTE, recently unveiled the world’s first bendable dual-screen smartphone called Axon M. The “M” refers to the device’s ability for “multitasking” and “multiple modes,” though it could also refer to its malleability. 

Sporting 5.2-inch full HD screens on both its front and back, the Axon M folds into a smartphone, then out into a tablet-like shape, or into a tent (or A-frame) to create a double-sided display.

The Axon M is currently available in United States of America, with roll outs in other markets to be revealed at a later date. 

Learn more about the features of Axon M here.

Note: ZTE Australia is a client of Icon Agency


We’ll be back with another edition of 'The Possibility Files' next month.