Our Creative Director, Alex Wadelton, is at it again. If you didn’t see last month's story about ‘The Power of Dumb,’ Alex has raised over $2M for various charities by doing…well, dumb things!
This time, he is raising much-needed funds for a subject close to his heart, anaphylaxis, which his son Rourke has. Rourke has had multiple brushes with death, many life-saving injections with an epi-pen, and is always on high alert.
So Alex is aiming to set a world record for the most lengths of a cricket pitch run in 24 hours, in full cricket gear—pads, gloves, bat, helmet… everything!
Watch his mission below.
Why?
Cricket is his Rourke’s safe place. A place where he’s not the tragic kid with anaphylaxis but the kid who is an absolute cricket tragic.
Alex’s aim?
To score 6996 runs... that’s how many runs the great Don Bradman scored in his 52 Test career.
And, to raise $20,000 for the National Allergy Centre of Excellence, hosted at the Murdoch Children’s Research Institute.
You can support it here. If you are an ICON client or partner looking to get behind this awesome cause, please contact us directly at melbourne@Iconagency.com.au. Alex has some pretty famous behind him, and the campaign is gathering momentum, so it’s a great sponsorship opportunity.
The event takes place on the 2nd of October, so get in quick!
