Icon Agency empowers Victorian students with industry-leading UX Design Principles

Matt White & Iva Dujmovic headshots

Icon Agency’s digital UX design team, renowned for its ethical and accessible approach to design, partnered with Visual Communication Victoria (VCV) to provide an enriching presentation for secondary school students across Victoria. The session aimed to teach students UX design principles with a human-centred approach.

Tailored for VCE Visual Communication Design students as part of their Unit 3 curriculum, the presentation focused on Interactive Experiences, a new design field introduced in the 2024-2028 VCAA Study Design.

Icon Agency’s head of UX and design, Matt White (left), and UX designer, Iva Dujmovic (right), captivated the audience with their expertise and passion for ethical and sustainable design practices.

Says White: “We are thrilled to have collaborated with Visual Communication Victoria to empower students with a deeper understanding of human-centred design principles and practices.

“At Icon, we are committed to not only delivering exceptional design solutions but also fostering a culture of ethical responsibility within the industry.”

The presentation not only shed light on the intricacies of the design process, but also emphasised the importance of ‘human-centred design’, in a world where the combination of humans and AI and machine learning unite.

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