Perspective - Entering a post-convergence world

This article was originally published in AdNews.

The AdNews end of year Perspectives, looking back at 2023 and forward to next year.

We’re entering a post-convergence world where entirely new technologies are beginning to emerge.

2023 will be remembered as the year that AI entered stage right. When early adopters got a jump on their competitors, legislation played catch up, and the ethics of scraping content became a mainstream conversation.

There’s no doubt we’re at the beginning of the biggest technological disruption our generation will experience – in the ways we work, produce and consume information, and interact with content and data.

Marshall McLuhan, the Canadian writer and media theorist, posited in the 1970s that the first thing any new medium does (like the internet and web) is consume its predecessor’s content. We can see this applied with the overwhelming swathes of video, audio and copy we’re presented with each day – old content repurposed for a new medium.

What comes after is entirely different.

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