5 tips for a more inclusive website

This article was originally published in AdNews.

Web accessibility is about making information and functionality as sensible, meaningful, and usable for as many people as possible. It's about designing a website to be inclusive and accessible for everyone, regardless of their abilities. Not only is this good practice for users with disabilities, but it's also essential for time-poor users and mobile users.

With Global Accessibility Awareness Day (May 18) in mind, here’s some top tips for designing a website with empathy and understanding and ultimately creating an inclusive digital environment for everyone.

On left there's a box that says I agree, underneath is a green tick. On the right, there's just a small circle next to 'I agree', red cross underneath.

1. Create large clickable targets

Imagine using a website with a shaky hand, a touch screen, or a mouse with low sensitivity. That's why it's crucial to create large clickable targets. Your buttons, links, and input fields should be big and easy to click so users don't have to struggle with precision. This simple adjustment can make all the difference for users on mobile phones or those with physical or motor disabilities.

Left box says 'attach files', green tick underneath. Right box says 'click here', red cross underneath.

2. Make links descriptive

Have you ever clicked on a link that said "click here" or "learn more" only to discover that it led to something completely unexpected? For users with autism, dyslexia, or screen readers, these vague links can be frustrating. Instead, write labels for your links and buttons that are descriptive, clear, and informative such as 'Upload your CV' or 'Submit feedback.' This way, users can anticipate what will happen when they click or tap on a link, saving them from unexpected surprises.

A phone icon, text reads 'Give us a call on XXX'. Envelope icon, text reads 'Email us @ XXX'

3. Support text with visuals

Words alone can be challenging to understand, so supporting your text with visuals is an important consideration. Icons, diagrams, and photographs can convey your message more clearly. For users with dyslexia or those who are visual learners, this can be especially helpful. Additionally, consider producing videos for important content and providing transcripts for those who may have difficulty hearing.

Left column represents dotpoints, green tick underneath. Right column represents big block of text, red cross underneath.

4. Write in plain language

Using complex words and long sentences can make your website inaccessible to a significant portion of your audience. Use plain language to ensure that your website is inclusive and easy to understand. Avoid using jargon or technical phrases that readers may not be familiar with. Instead, use clear and concise language that targets a reading age of 12. This will help users with low literacy or those with English as a second language understand your content more easily.

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