As more and more brands are keen to get their foot in the door, we explore if it makes sense for all sectors to enter the metaverse and whether brands are clear about what they want to achieve in the space.
Our Co-founder, Chris Dodds comments.
"Businesses and governments definitely need to conduct research and prepare for an eventual entry into virtual worlds," says Chris Dodds, Co-founder and Managing Director of Digital, at Icon Agency. "The big questions are which metaverse do you invest your time and money in? How will you migrate content from one verse to another? What are the ethical considerations, and how will users be surveilled and laws policed?"