Must-read advice from an aspiring PR

Thinking of a PR internship? Here’s some must-read advice from an aspiring PR.

Internships often come with the connotation of the three T’s - tiring, tedious and time-wasting; however, I’d beg to differ. I began a three-month internship at Icon Agency in August 2019 and they haven’t been able to get rid of me since.

Yes, I did have my doubts before entering an internship, but I can genuinely say that an internship is one of the most beneficial things you can undertake whilst studying.

After completing my internship, I stayed on as a PR Assistant and have since become an Account Coordinator part-time whilst I finish my studies of the Bachelor of Communications (Public Relations) at RMIT University.

Interning is so valuable as it provides access to the real-life operations of the PR world. You’re able to participate in a hands-on experience, learning from those who know how to walk the talk. As an intern you’re able to receive feedback with a faster turnaround time, whilst also receiving more one-on-one advice, picking up tips and tricks along the way.

One of my biggest learning experiences during my internship was being able to work heavily on the 2019 Public Relations Institute of Australia (PRIA) Conference.

It was incredibly rewarding to see all of the hard work that goes into developing and organising a national conference. Attending and working at the conference, and seeing it actually occurring, gave me a true taste of what it’s like working with partners and clients.

Entering a fast-paced office environment was, and still can be, rather daunting. It’s normal to feel like an inexperienced uni student with little to offer and yet a whole lot to learn. One of the biggest obstacles that I faced was learning how to speak up and ask for help. It is true when people say that no question is too silly.

The best piece of advice I could give to someone who is planning on undertaking an internship is to say a resounding YES to everything. Demonstrating that you’re willing to say yes (to even the most tedious jobs) is what can set you apart and ensure that you’re deemed a valuable member of the team.

Working at Icon has allowed me to continue to develop my skill set thanks to the teaching, guidance and constant support given to me from everyone across the agency. Working at Icon has continued to assist me in my studies, by being able to implement my learnings now rather than later.

Working at Icon whilst I'm still studying has also been a silent motivator. It puts into perspective all the hard work that goes into my studies will one day pay off in full, as I'll be well equipped to work in the industry after graduating.

I know I still have a lot to learn, but without stepping out of my comfort zone and beginning an internship, I wouldn’t be where I am today.

By Darby Kelly, PR Account Coordinator

For enquiries on becoming an intern with Icon, please contact us. You can also subscribe to our newsletter at the bottom of the page for regular updates, or follow us on social.

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