Public awareness and support campaign for Carers Victoria

The unsung heros

There are 726,600 carers in Victoria, and more than 2.7 million across Australia.

Many of these people are caring for someone close to them – unpaid, and with little recognition or praise received. They do it out of love. And their truly incredible care makes the world a better place.

In 2019, Icon Agency was engaged by Carers Victoria to develop an integrated creative communications campaign that would raise awareness of the incredible work unpaid carers do, and help Carers Victoria continue to support them.

woman and older woman embracing