Icon Communications

Strategic planning


A strategy-led approach to shape elegantly executed, data-driven campaigns

We help clients navigate complex communications challenges using human insights and structured data to shape breakthrough campaigns.

Our integrated team works at the intersection of web, creative and communication, helping your organisation on every step of the journey, from strategy to planning and media buying.


Ours is a full-service, fully integrated model, developing strategies for our time

We’re different. Icon’s multi-channel integrated offering is adapted to the disruptive forces reshaping modern marketing and communications: the declining influence of paid media; direct-to-consumer brand marketing; the rise of ecommerce; and the experience economy. We are creators, thinkers, makers and technologists.


Combining creative thinking, data and behavioural science

We apply deep human insight and connected thinking with an in-depth understanding of behavioural science. Our methodology is built on this principle. It’s an approach that reaches your target audiences and helps you meet your campaign objectives. It’s how Icon helps you cut through the noise to affect long-term change.

Mining data and in-depth analysis to shape every decision

Our talented, multidisciplinary team puts data insight at the core of everything we do. Every decision we make is shaped by research and analysis. We configure and deploy advanced analytic tools to build funnels, target audiences and formulate hypotheses. It’s what helps us make the right decisions for brands, and what gives us the confidence to take risks.

Designing campaigns that make an impact and make a difference

We’re built differently from most creative agencies. Leveraging our integrated structure and digital DNA, we maximise campaign investment using the EPOS media model. This helps us meet our client’s campaign objectives and ensures we’re achieving measurable results.

Developing effective, multi-platform digital strategy

Media today is disbursed and multi-platform. Our integrated planning, creative, execution and measurement model is purpose-built for today’s digital-first experience economy. We help clients plan and create content that brings your brand and story to life across the digital ecosystem with digital planning and techniques that will reach any of your target audiences.

target audiences

Customised media plans to reach the right audience at the right time

Our truly integrated model includes a best-in-class PR offering. Based on your brand maturity, audiences and business objectives, we create a custom paid channel plan that allows you to reach the right audience at the right time in their user journey.

Our sophisticated media planning capabilities maximise engagement and ROI. We help you make informed decisions on how to split your advertising spend and resources between online and offline channels to reach your target audience.

We’re everywhere you need us​​

From our offices in Melbourne, Sydney and Canberra, we leverage the power of connected teamwork to deliver more responsive, agile and targeted creative and digital services.