An important cause
Every year around 48,000 newborn babies in Australia require the help of a Neonatal Intensive Care Unit (NICU). Of these babies, 27,000 are born prematurely. Without the vital care and attention of the hospitals and staff that care for them, most wouldn’t survive.
In 2017, Tommee Tippee asked Icon to create a campaign to support a donation drive for Australia’s leading organisation supporting premature and sick new-borns, Miracle Babies Foundation, as part of World Prematurity Day on November 17th.
and call on people to
give to a worthy cause
Due to the highly sensitive nature of this issue, we recognised that our communications needed to take into consideration the feelings of everyone affected by premature birth and illness. It was crucial that the campaign conveyed the significance of the issue and the importance of donating with sincerity and dignity.