ICON and Meta win twice at 2026 IN2 SABRE Awards

SABRE Awards

ICON and Meta have been recognised for two campaigns at the 2026 Asia-Pacific Innovation (IN2) SABRE Awards, celebrating creative and innovative work from across the region.

The Australian launch of Oakley Meta Vanguard took home the ‘Social Visual’ award. The campaign brought together creators, culture and social-first storytelling to introduce the next generation of AI-powered performance eyewear to Australian audiences in an engaging and impactful way.

ICON and Meta’s APAC-wide ‘Is This Legit?’ campaign also received a Certificate of Excellence. The campaign used locally relevant creative content to help audiences recognise common scams and build safer online habits across the region.

The recognition reflects the creativity, collaboration and strategic thinking behind both campaigns. A huge thank you to our clients, partners and teams who helped bring the work to life.

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